Overview Director of SalesBasecamp Resorts Ltd. Calgary or Canmore, AB (Onsite)Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home. Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.Why Work for Us?Quarterly profit share programBe part of the fastest growing hospitality brand in CanadaGroup health benefits plan (Dental, Vision, Paramedical, and more)Generous staff discounts at all our propertiesFamily and friends discount at Basecamp propertiesCompany paid staff eventsWe offer competitive wages based on experienceThere is room for advancement in our growing companyWe have a friendly atmosphereWe believe in working hard and having funPosition Overview The Director of Sales is responsible for driving commercial performance across Basecamp and Everwild's hotels, spas, dining venues, and experiences.This is a senior, hands-on role focused on building a scalable sales function across both B2C and B2B. You'll lead the group sales team, develop recent demand channels, and work closely with Marketing, Revenue Management, and Operations to improve occupancy, ADR, RevPAR, spa utilization, dining demand, and ancillary revenue.The role is weighted toward Everwild, where success means consistently filling hotel rooms, spa lockers, and dining spaces through a balanced mix of tourism-driven demand, group and corporate business, and targeted local and regional initiatives during lower-demand periods.The flagship Everwild Canmore location draws inspiration from its Bow Valley setting,



while future Everwild properties will reflect the character and rhythms of their own destinations. New projects are underway in Banff, Harmony Village (Calgary), Fernie, and additional locations across Canada and the U.S.As the portfolio grows, we're strengthening how sales support performance across every asset.Salary: $125,000 - $150,000 plus incentivesLocations: Calgary or Canmore, AB (onsite). This is an in-person role with regular travel to existing and future Basecamp and Everwild properties.Key Responsibilities Building DemandStrengthen and evolve the sales funnel across Basecamp and Everwild, with a focus on repeatable, scalable demand generationDevelop new sales channels, partnerships, and programs across both B2C and B2BGrow tourism-driven business while helping design local and regional offers that support performance in shoulder and off-peak seasonsOwn and grow gift card sales and membership programs as complementary revenue drivers, particularly for EverwildDriving PerformanceMonitor occupancy, ADR, RevPAR, and overall revenue performance across hotel, spa, dining, and ancillary channelsPartner closely with the Director of Revenue to align sales activity with pricing, yield, and inventory strategyEnsure Everwild spas are operating at strong utilization levels year-round, with particular attention to throughput and capacity optimizationLeading the TeamLead and develop the existing group sales team with clear goals, accountability,



and performance trackingHelp shape the future sales organization as Everwild expands into new marketsSupport hiring, onboarding, and coaching as the team growsWorking Across the BusinessPartner closely with Marketing on annual strategies, campaigns, and lead flow, particularly around seasonal demand and new initiativesEnsure strong coordination between sales, marketing, revenue, and operations, with shared KPIs and clear ownershipContribute to annual planning, forecasting, and growth initiatives across both brandsRequirements A senior hospitality sales leader with 5–10+ years of experience, ideally in multi-property, resort, lifestyle, or destination-driven environmentsSomeone who enjoys building and refining systems rather than inheriting something fully formedA leader who understands how tourism, group business, and local demand work together to drive overall performanceCollaborative, commercially sharp, and comfortable working closely with operationsThis role is not suitable for someone looking for a purely transactional or commission-driven sales role. It is also not for a candidate who prefers highly centralized sales structures and minimal hands-on involvementBasecamp Resorts is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at [email protected] to discuss your needs confidentially.#J-18808-Ljbffr

📌 Director Of Sales - C$125,000 - C$150,000 A Year (Calgary)
🏢 Basecamp Resorts
📍 Calgary