Position Overview Agilus by Synergie is recruiting for a Marketing Director in the automotive sector in Barrie, Ontario. This role leads national marketing strategy for a major consumer brand in the power sports sector. Key Responsibilities Develop and execute national marketing and advertising strategies Lead brand positioning, aligning with global marketing direction Manage marketing budgets, forecasts, and ROI performance tracking Oversee promotions, sponsorships, events, and campaign execution Drive dealer engagement and traffic through targeted marketing programs Lead the development of sales and marketing materials across product lines Analyze campaign performance and optimize marketing effectiveness Mentor and lead a high‑performing marketing team Qualifications 15+ years of progressive marketing leadership experience Proven experience within the power sports / recreational vehicle industry (mandatory)



Strong background in consumer product branding and go‑to‑market strategy Experience managing large marketing budgets and campaigns Demonstrated success leading and developing high‑performing teams Expertise in both traditional and digital marketing channels Robust stakeholder management across internal teams and external partners Excellent communication, leadership, and strategic thinking skills Benefits Total rewards: $155,000 – $165,000 annually Competitive compensation with flexibility Direct access to executive leadership and influence on company direction Full ownership of national marketing strategy and execution Opportunity to lead and mentor an established marketing team Work on exciting, lifestyle‑driven products in the power sports industry High visibility role with strong impact on revenue and brand growth Collaborative environment working closely with dealers and partners Stable, well‑established organization with growth potential #J-18808-Ljbffr

📌 Marketing Director (Barrie)
🏢 Agilus Work Solutions
📍 Barrie