Lead performance strategies for a major automotive client with WPP Media in a senior director role. Oversee data-driven, omnichannel campaigns that ensure measurable results and optimize every media investment.As a Group Director of Performance, you will shape the strategic direction of a prominent automotive account, focusing on high-impact media solutions. This senior leadership position requires a deep understanding of performance analytics and a commitment to driving business outcomes through creative strategies. Directly manage a Performance Director and collaborate with activation teams to align campaign execution with client goals.Key Responsibilities:
- Serve as the key strategic advisor for senior automotive stakeholders
- Integrate analytics with CRM and sales data for unified insights




- Develop comprehensive, full-funnel performance strategies
- Guide channel teams to optimize toward business outcomes
- Mentor the Performance Director and ensure team collaborationRequirements:
- Experience in the automotive industry is highly desirable
- Proven skills in leading senior strategists and teams
- Mastery of omnichannel full-funnel marketing strategies
- Advanced analytics and data integration expertise
- Exceptional stakeholder communication and storytelling skillsLead impactful media strategies and drive measurable business results at WPP Media.#J-18808-Ljbffr

📌 Group Director Of Performance At Wpp Media (Toronto)
🏢 wppmedia
📍 Toronto