Company Description GBS Foodservice Equipment Inc. has been manufacturing and distributing commercial cooking appliances since 1975, serving grocery, foodservice, and hospitality businesses across Canada. Originally focused on Ontario, GBS now supports clients from Dartmouth to Victoria and as far north as the Arctic Circle. Customers include major national grocery and foodservice brands as well as independent, owner-operated restaurants.

The company offers both traditional equipment and innovative, energy- and labor-saving solutions. GBS currently features five Kitchen Innovations (KI Award)–winning products, highlighting its commitment to cutting-edge equipment and long-term client partnerships.

Role Description This is a full-time, on-site Sales Executive role based in the Greater Toronto Area, Canada.

The Sales

Executive will prospect and develop current business opportunities, manage and grow existing accounts, and promote GBS’s portfolio of commercial cooking equipment to grocery, foodservice, and hospitality clients. Daily activities include conducting client visits, delivering product demonstrations, preparing quotes and proposals, and negotiating contracts in line with company guidelines. The role involves collaborating with internal teams on pricing, inventory, and delivery timelines, and providing market feedback to support product development and marketing initiatives.

The Sales

Executive will also be responsible for meeting sales targets,



maintaining accurate CRM records, and representing GBS at industry events and trade shows.

Qualifications

Strong sales and account management skills, including prospecting, lead qualification, relationship building, and closing deals.

Experience in B2B sales, preferably within commercial kitchen equipment, foodservice, grocery, or hospitality sectors.

Solid communication, presentation, and negotiation abilities, with confidence in conducting in-person meetings and product demonstrations.

Basic proficiency with CRM tools and Microsoft Office (Excel, Word, PowerPoint) to manage pipelines, proposals, and reporting.

Knowledge of commercial cooking equipment or related technical products, with the ability to learn product features and benefits quickly.

Proven ability to work independently in the field, organize territory activities, and manage time effectively to achieve targets.

Valid driver’s license and access to reliable transportation for regular client visits across the Greater Toronto Area and surrounding regions.

High school diploma required; post-secondary education in business, sales, marketing, or a related field is an asset.

Comfort with occasional travel within Canada for client meetings, training, or industry events.

Customer-centric mindset with a focus on long-term partnerships, problem solving, and ethical business practices.

📌 Sales Executive (Toronto)
🏢 GBS Foodservice Equipment
📍 Toronto