Help Build the Future of New-Home Buying

99 Keys is building an AI-driven marketplace changing how people search for, compare, and purchase brand-new homes. The traditional new-home buying experience is fragmented. Buyers often receive outdated PDFs, incomplete information, and inconsistent follow-up.

We are building a modern marketplace that combines real-time project information, intelligent property matching, CRM technology, automation, and personalized sales guidance. Our goal is to make finding and purchasing a brand-new home easier, faster, and more transparent. We are looking for a Sales Executive who is exceptional at speaking with customers, building relationships, understanding buyer needs, and converting opportunities into sales.

The Opportunity

This is a sales position for someone who knows how to connect with people, lead a strong discovery conversation, create trust, handle objections, and follow up until a decision is made. You will work with prospective buyers who have expressed interest in new-home projects. You will qualify their needs, recommend suitable communities, provide information, coordinate appointments and events, manage your pipeline, and guide buyers from their initial inquiry through to purchase.You will also help us improve our marketplace, technology, sales processes, and customer experience by sharing what you learn from buyers.

This is an opportunity to join an early-stage company, earn significant performance-based compensation, and help shape how a new category of real estate technology is built. What You’ll DoSell Brand-New Homes

Speak with prospective buyers by phone, email, SMS, video, live chat, and in person

Respond quickly to new buyer inquiries

Conduct detailed discovery conversations

Understand each buyer’s budget, preferred locations, home type, timeline, financing position, lifestyle, and purchasing goals

Recommend suitable recent-home projects and communities

Explain pricing, floor plans, incentives, deposit structures, occupancy dates, and purchasing processes

Create excitement and confidence around suitable opportunities

Book consultations, project presentations, sales-centre visits, and property tours

Handle questions, concerns, and objections professionally

Guide qualified buyers toward reservation and purchase

Re-engage previous leads and identify new sales opportunities

Maintain consistent follow-up throughout the buyer’s decision-making process Own the Sales Pipeline

Take ownership of assigned leads from initial inquiry through to purchase

Manage all leads, opportunities, tasks, and follow-ups in the CRM

Maintain accurate notes, lead stages, buyer preferences, appointment details, and next steps

Ensure every active opportunity has a clear status and follow-up plan

Prioritize buyers based on readiness, engagement, and purchasing potential

Maintain a clean and accurate sales pipeline

Track your activity, appointments, conversions, sales volume, and revenue

Consistently meet or exceed sales and performance targets Provide Project and Inventory Information

Match buyers with appropriate projects and available inventory

Send floor plans, pricing, incentives, brochures, deposit structures, and project information

Help maintain accurate information within our new-home marketplace and inventory database

Review builder updates, new releases, pricing changes, and availability

Identify missing or outdated project information

Work with Operations to ensure buyers and the sales team have current information Support Events and Project Launches





Participate in new-home launches, buyer seminars, webinars, open houses, and VIP events

Contact buyers to promote relevant projects and upcoming events

Manage invitations, confirmations, reminders, and follow-up

Speak with attendees, understand their needs, and identify sales opportunities

Represent 99 Keys professionally at company, builder, and industry events Help Build the Company

Work directly with company leadership, Marketing, Operations, Product, and Technology

Share buyer feedback, objections, project demand, and market insights

Help improve sales scripts, qualification questions, follow-up sequences, and customer journeys

Test new CRM features, AI tools, automations, and marketplace functionality

Identify opportunities to improve how buyers search for and purchase new homes

Contribute ideas rather than simply completing assigned tasks

Participate in coaching, call reviews, sales meetings, and performance reviews What We’re Looking For

We are looking for a proven salesperson, not simply someone with real estate experience. The successful candidate will have:

At least three years of sales experience A demonstrated record of meeting or exceeding sales targets

Exceptional phone communication skills The ability to build rapport and trust quickly

Strong discovery, questioning, and active-listening skills

Confidence leading sales conversations

Experience handling objections and following up with undecided customers

Strong closing ability

Experience managing a sales pipeline

Experience using a CRM to track leads, conversations, tasks, and opportunities

Excellent written communication

Strong organization, prioritization, and time management

High attention to detail The ability to manage a high volume of buyer conversations A competitive, resilient, and results-oriented mindset The ability to learn new products, technology, and market information quickly

Comfort working in a fast-moving startup environment The initiative to identify problems and recommend improvements

Accountability for individual performance and results Sales Experience We Value

Experience in any of the following industries may be relevant:

New-home or pre-construction real estate

Residential real estate

Automotive sales

Mortgage or financial services

Insurance

Telecommunications

Technology or software sales

Luxury retail

Hospitality or membership sales

Other consultative, high-value sales environments

New-home experience is an asset, but it is not required. We can teach someone about projects, builders, floor plans, deposit structures, and our technology. We are specifically looking for someone who already knows how to communicate, influence, follow up, and sell.

You May

Be a Strong Fit If

People naturally trust you when they speak with you

You are confident and persuasive without being aggressive

You know how to ask questions that uncover the real reason someone may or may not purchase

You are comfortable speaking with customers throughout the day

You enjoy helping people make significant purchasing decisions

You follow up consistently and professionally

You do not give up after one unanswered call or email





You take ownership of your pipeline

You are motivated by commissions, bonuses, and measurable results

You want your performance to determine your income

You enjoy technology and are interested in AI

You want to help build a company rather than simply work within an established system

You are comfortable with change, experimentation, and continuous improvement

You want the opportunity to grow into a senior sales, team leadership, or management position How Success Will Be Measured

Performance will be evaluated based on:

Response time to new inquiries

Number and quality of buyer conversations

Lead contact rate

Qualification rate

Consultations and appointments booked

Appointment attendance rate

Buyer engagement

Follow-up consistency

Lead-to-reservation conversion

Lead-to-sale conversion

Sales volume and revenue generated

CRM accuracy and pipeline management

Customer experience

Contribution to sales-process improvements

Continuous improvement in sales performance Compensation

Guaranteed base salary of $50,000

Uncapped commissions

Performance-based bonuses

Total annual earning potential of $100,000–$150,000+ for solid performers

Additional earning potential for consistently exceeding sales and revenue targets

There is no fixed ceiling on commissions. Total compensation will depend on individual sales performance, conversion results, revenue generated, and overall contribution.

What We

Offer

Qualified inbound buyer opportunities

Uncapped earning potential

Comprehensive new-home and project training

Ongoing sales coaching and call reviews

Modern CRM, automation, data, and AI tools

Access to new-home projects and builder opportunities

Participation in project launches, seminars, webinars, and sales events

Direct access to company leadership The opportunity to influence the product and customer experience

Growth opportunities into senior sales, team leadership, and management

Flexible vacation policy A fast-growing startup environment where strong performance and ideas are recognized Our ValuesWe Take Ownership

We take responsibility for our leads, customers, tasks, decisions, and results.

We Continuously

Improve

We use data, technology, coaching, and customer feedback to improve how we work.

We Work

Together

We believe collaboration, accountability, and shared goals create stronger results.

We Value

Transparency

We communicate honestly, measure performance, provide direct feedback, and address problems openly. We Put the Customer First

Buying a home is one of the most significant decisions a person will make. We provide buyers with accurate information, honest guidance, and a professional experience.

Application

Process

Applicants should submit a résumé outlining their sales experience, performance history, CRM experience, and customer-facing responsibilities.Selected candidates will complete:

An initial telephone interview A mock buyer discovery call An objection-handling exercise A sales role-play A discussion about previous sales targets, KPIs, and results

We will assess phone presence, confidence, rapport building, active listening, discovery skills, objection handling, follow-up ability, closing ability, CRM discipline, coachability, and overall sales judgment. 99 Keys, Inc. is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic.

📌 Sales Executive – New Homes Marketplace (Toronto)
🏢 99 Keys
📍 Toronto