Overview Uber for Business (U4B) is seeking a GTM Strategy Lead, also known as a Sales Operations Lead, to drive high-impact strategic initiatives across Sales and Revenue Operations. This role sits in the RevOps organization and focuses on: leading the commercial integration of acquired businesses into U4B and shaping the go-to-market strategy for emerging growth opportunities. This is a highly cross-functional role requiring comfort with ambiguity, alignment of diverse stakeholders around a shared vision, and the ability to translate complex business challenges into scalable operating models.

You will collaborate with leaders across Sales, RevOps, Product, Finance, Marketing, Legal, and Business Development to ensure new businesses and growth bets are brought to market successfully. What You’ll Do - Drive end-to-end commercial integration strategies for acquisitions, ensuring seamless onboarding into U4B/'s Sales and Revenue Operations ecosystem.

- Orchestrate cross-functional initiatives across Sales, RevOps, Product, Finance, Legal, Marketing, and Corporate Development to meet key milestones.
- Design and operationalize scalable GTM models for new products, partnerships, and strategic growth initiatives.
- Collaborate with key stakeholders to develop commercial operating models, sales processes, forecasting approaches, territory strategies, and operational workflows that enable successful launches.
- Identify operational gaps and opportunities, recommending process improvements that enhance sales productivity and customer experience.
- Translate complex initiatives into explicit decisions, priorities, and action plans to drive alignment.
- Establish success metrics, monitor execution, and ensure strategic initiatives deliver measurable business impact.

Basic Qualifications - 7+ years of experience in Strategy,



Revenue Operations, Sales Operations, or Management

- Experience in Consulting, Corporate Development, or a related field, including leading commercial or operational integrations following mergers, acquisitions, or other strategic transactions.
- Strong understanding of B2B sales processes, CRM systems (e.g., Salesforce), forecasting, pipeline management, and revenue operations.
- Demonstrated experience leading large, cross-functional initiatives with multiple senior stakeholders.
- Exceptional analytical, structured problem-solving, and communication skills.
- Ability to influence without direct authority and navigate complex organizations.

Preferred Qualifications - Experience partnering with Corporate Development or M&A; teams on post-close integration planning and execution.

- Track record of defining and executing GTM strategies for new products, markets, or business models.
- Familiarity with Salesforce architecture, sales process design, and RevOps best practices.
- Comfortable operating in high-growth, fast-paced environments with evolving priorities.
- Sales experience is an asset. What You/'ll Bring You/'re equally comfortable thinking strategically and driving execution. You know how to bring structure to ambiguity, build trust across organizations, and keep complex initiatives moving while focusing on the bigger picture.



You combine strong business acumen with operational excellence to enable teams to launch new opportunities and integrate acquisitions quickly and effectively at scale. For Canada-based roles: The base salary range for this role is CAD $123,000 per year - CAD $137,000 per year. You will be eligible to participate in Uber/'s bonus program and may be offered an equity award and other compensation. You will also be eligible for various benefits. Ready to Ride? This isn/'t the kind of place where you follow a playbook — it/'s where you help write one. If you/'re driven by impact, energized by challenge, and ready to shape how the world moves, we/'d love to hear from you. You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Benefits and Workplace Details Uber is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability or special need that requires accommodation, please let us know by completing this form. Offices remain key to collaboration and Uber/'s culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office.

Some roles require full-time in-office presence. Ask your Recruiter for details about this role/'s requirements. Our wellbeing and lifestyle benefits support balance, including mental health and everyday perks.

Parental and family care support is provided.

We offer health, life, and disability coverage to help you and your loved ones.

📌 Sales Operations Lead (Canada)
🏢 Uber
📍 Canada