BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. Our websites drive a huge share of our leads and revenue, andwe'relooking for a Web OptimizationLeadto own how well they perform.About the Role:In this role, you'll own the performance of our web properties end to end, from our marketing site to our eCommerce course store: how effectively they capture leads, how they rank in organic and AI-driven search, and how smoothly visitors move from first click through to purchase.You'llset the quality bar for everything that goes live and turn strategy into a roadmap our team can build against.You'llidentifyand fix the real source of site issues, whether that's speed, broken conversion paths, or indexing errors, not just the immediate symptom. You'll set the priorities and standards our web team and external partners work to, review what they produce before it ships, and stay hands-on with the technically difficult pieces: doing them yourself when itmatters, orsupervising them closely enough to know they were done right. Our marketing site runs on WordPress; our course store runs on a proprietary eCommerce platform.The candidates who thrive here have run or owned a website's performance before, ideally with e-commerce attached, and want real autonomy: a roadmap agreed up front, a performance readout you own and run, and the room to deliver against it.This is an in-person rolebased out of our Sherwood Park, Alberta office.Optimizelanding pagesand entry points so more incoming traffic converts into leads, partnering with our paid media team to lift landing page performance for ad trafficGrow organic search performance andbuild visibilityin AI-driven search (AEO / GEO), improving rankings and technical site health over timeSmooth the path to purchase,



from entry through checkout, across our public-facing e-commerce experienceOwn the web quality bar: catch broken CTAs, image issues, and content errors,monitorsite health, uphold our brand standards on the web, and set the templates and standards others build toBuild a strategic web roadma p and break it into two-week sprints and task-level assignmentsDirect and QC our web team and external partners againstclear priorities, reviewing work before it goes liveHandle or closely supervise the technically difficult, senior-level pieces, staying hands-on enough to judge quality and effort honestlyGenerate effective, ongoing reporting that provides performance overviews and informs strategic prioritiesScope project work andidentifyresource requirements,validatingestimates from internal teams and external partnersDiagnose site healthwith real diagnostic tools and propose concrete, repeatable fixes rather than one-off patchesRun or own the performance of a website, and have for 5+ years, ideally one with e-commerce attachedHave built front-end experiences to aquality standard, understanding best practice even ifyou'renot writing the code yourself day to dayRunconversion rate optimizationand split or A/B testing that produces measurable, provable improvementImprove SEO, ranking, and quality score,



and can speak fluently about diagnosing site healthSet direction and a quality standard for other people's work without needing formal authority to do itBack your calls with data and evidence, and persuade with results rather than opinionThrive on autonomy : give you a roadmap and a reporting cadence you own, and you run with itDo this in a B2B or SaaS context, where the lead is the conversion5+ yearsrunning, operating, orowningthe performance of a websiteWorking knowledge of WordPress: comfortable in the CMS, able to fix on-page issues yourself and judge the quality of work built on itA track recordof implementation work you did yourself, not just directedDemonstrated results: measurableimprovements to conversion, traffic, or search performance you can point toHands-on e-commerce platform optimizationDemonstrated AEO / GEO results, not just familiarityPut AI tools to work in your own workflow: analysis, QA, content, or developmentHubSpot or marketing automation familiarityContent or content strategy experienceEmployee Stock Ownership Plan (ESOP)Full medical, dental, and vision coverageLife insurance and disability insuranceHealth spending accountFlexible working hoursOn-the-job training and growth opportunitiesFree on-site parkingAbout BIS:BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the prospect to own a piece of the company you’re helping build.#J-18808-Ljbffr

📌 Lead Web Optimizer At Bis Safety Software (Strathcona County)
🏢 BIS Safety Software
📍 Strathcona County