Here at Rakuten Kobo Inc.

we offer a casual working start-up workplace with a focus on flexibility, creativity, and support for our employees. We provide competitive salaries, annual bonuses, stock options, and extensive training opportunities.

The Marketing Technology Solutions

Lead bridges strategic marketing goals with technology solutions. This role requires strategic thinking, deep technical knowledge, and hands‑on execution to design, implement, and maintain MarTech systems that enhance marketing performance. Develop a cross‑channel MarTech strategy covering email, push notifications, digital advertising, and other engagement points.

Identify and automate workflow opportunities, streamline processes, and integrate new technologies. Research emerging MarTech trends, evaluate tools, and lead proof‑of‑concept projects.

Integrate Artificial

Intelligence to improve creative processes and campaign execution. Lead technical design, configuration, and implementation of MarTech solutions, including platforms such as ClickUp, ReTool, Hightouch, Builder.io, and Oracle Responsys. Design, optimize, and maintain robust solution architectures ensuring data flow and integration.

Monitor performance, analyze results, and recommend continuous improvement. Establish and enforce MarTech best practices, data governance, and system integrity. Define technical and business requirements, evaluate vendors,



and contribute to RFP processes.

Document solutions, processes, and data flows; provide training to marketing teams. 5+ years in MarTech, marketing operations, or related field with a track record of strategic problem‑solving. Expertise in workflow automation and proficiency with low‑code platforms such as ReTool and ClickUp Automations. Proven ability to strategically apply AI in marketing across channels.

Comprehensive knowledge of digital advertising, email, and push notification platforms.

Experience designing solution architectures across multiple MarTech systems, with strong data flow and integration skills.

Experience defining technical/business requirements and leading vendor evaluations. Familiarity with Agile development methodologies. Flexible hours and hybrid remote working. Subsidized in‑office lunches.

Four extended long weekends in summer. Lifestyle spending account. Talent and development training budget. Maternity/paternity leave top‑up. Dog‑friendly office. CAD $77,837.00 – $122,548.53 annually (base salary + discretionary bonus).

Additional compensation includes stock options and other benefit incentives as outlined by company policy. Accessibility accommodations for candidates with disabilities are available on request. All privacy policies regarding accommodation requests are handled confidentially. #

📌 Salesforce Marketing Cloud Development Lead (Toronto)
🏢 Kobo
📍 Toronto