Join RVezy in Ottawa as a Lifecycle Marketing Manager, focusing on enhancing engagement through data-driven campaigns. Shape customer journeys while working in a hybrid mode.In this role, you will be at the forefront of RVezy's marketing strategy, managing campaigns via email, SMS, and app notifications. The position involves collaboration with cross-functional teams to understand user needs and improve overall customer satisfaction. A proactive mindset and strong technical skills are essential for building effective lifecycle marketing initiatives that resonate with RV hosts and guests.Key Responsibilities:- Evolve lifecycle marketing strategies for hosts and guests- Launch and optimize email, SMS,
and in-app campaigns- Scale and manage the lifecycle marketing platform- Create automated customer journeys to boost retention- Report on campaign effectiveness to refine tacticsRequirements:- Over 3 years of lifecycle marketing experience- Hands-on with Braze or equivalent marketing tools- Proficient in customer segmentation and journey mapping- Analytical mindset for data-driven decision making- Strong communication and collaboration skillsEnhance RVezy's marketing impact with innovation and community-driven strategies.#J-18808-Ljbffr