Lead marketing analytics for Scotiabank in Toronto, Ontario. The Senior Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels.As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial environment. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness. You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership.Key Responsibilities:
- Lead planning and delivery of marketing analytics initiatives
- Oversee Marketing Mix Modelling and Multi-Touch Attribution




- Develop frameworks to optimize marketing investments
- Partner with teams to create reports and analytics products
- Convert client data into actionable marketing strategy insightsRequirements:
- Bachelor's degree in Statistics, Mathematics, or related field
- 8+ years of experience in marketing analytics
- Solid financial services background preferred
- Proven leadership in analytical initiatives
- Exceptional communication and collaboration skillsDrive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy.#J-18808-Ljbffr

📌 Marketing Analytics Senior Manager At Scotiabank (Toronto)
🏢 Scotiabank
📍 Toronto