Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.Vice President, Creator MarketingEdelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging.Consistent with this approach, we hire the best qualified candidates for all positions.We’re looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada, with a primary focus on Brand and Health sector clients, while contributing to the strategic expansion of our Creator Marketing offering across North America.Reporting into the Head of Creator, North America, this role is ideal for a senior leader who can both drive client excellence and build the future of creator marketing at Edelman—shaping integrated programs that deliver measurable business outcomes, foster innovation, and unlock new growth opportunities.As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of clients, lead high-performing teams, and partner closely with regional and global stakeholders to scale best‑in‑class creator solutions.



You’ll also play a critical role in new business development, thought leadership, and evolving Edelman’s creator capabilities in a rapidly changing landscape.Key ResponsibilitiesLead a portfolio of Brand and Health clients in Canada, delivering strategic, insight-led creator marketing programs that drive business impactServe as a senior strategic advisor to clients, building trusted relationships and guiding complex, multi-market engagementsContribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities, and revenue streamsPartner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, and innovation across marketsOversee the development and execution of integrated, cross-channel creator campaigns spanning social, digital, experiential, and earned mediaLead, mentor, and inspire high-performing teams, fostering a culture of collaboration, inclusion, and excellenceDrive operational rigor, process improvement, and best practices within the Creator Marketing disciplineSupport current business efforts, including pitches, proposals, and organic account growthStay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contextsWho You AreA proven leader in creator marketing with a strong track record of scaling programs, teams, and businessesA trusted client partner who listens deeply, navigates complexity with confidence,



and drives outcomes with urgencyDeeply knowledgeable about the creator ecosystem, including platform dynamics, creator tiers, legal and compliance considerations (especially within Health), and measurement frameworksA strategic builder who champions new services, processes, and ways of working within Creator MarketingPassionate about emerging technology, culture, and the evolving role of creators in brand storytellingA generous mentor and role model who invests in talent across the businessEqually strategic and operational—you think big, execute flawlessly, and sweat the detailsAn inclusive, collaborative leader who thrives in matrixed, fast-paced environmentsCurious, future-focused, and continuously learningBasic Qualifications10+ years of relevant experience in communications, marketing, or related fieldsBachelor’s degree or equivalent work experiencePreferred QualificationsDemonstrated success leading creator marketing strategies in agency and/or brand environmentsExperience working with Brand and Health clients; regulated-category experience strongly preferredDeep expertise in creator partnerships, content strategy, and ROI-driven campaign developmentProven experience leading and developing high-performing teams, including multiple manager-level direct reportsStrong track record of growing business, including new business development and organic account expansionExperience collaborating across regions or markets; North American or global experience is a plusDemonstrated pulse on creator marketing trends, platform innovations, and emerging talentExceptional verbal and written communication skillsWe are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.#J-18808-Ljbffr

📌 Vp, Creator Marketing (Brand & Health) (Toronto)
🏢 Edelman
📍 Toronto