As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team’s work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues Own the planning of LCM strategy across multiple game genres (e.g.

Slots, Racing, Match-3, Word, Casino) Design and drive nurture programs that improve customer engagement, retention, and reactivation Define and drive go-to-market communication plans for new product launches and feature releases Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team Set team goals (OKRs) in line with BU objectives,



and cascade them into individual goals for direct reports Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys Embrace established processes and identify opportunities to improve efficiency across owned genres Be analytical, critical, and offer recommendations motivated by data Benefits WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking perks, secure bicycle storage, business travel assistance RESOURCE GROUPS - Women at Zynga (WAZ),



zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiativeMulti-variate testing expertise and strong understanding of QA processesStrong communication, copywriting, organizational, and project management skills2+ years of people management experience, with a track record of managing Managers and/or SpecialistsTechnical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practicesTechnical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferredBachelor’s degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)Attention to detail, team-first attitude, and passion for gamesExperience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverabilitySelf-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision

📌 Senior Manager of Lifecycle Marketing (Toronto)
🏢 Zynga
📍 Toronto