When it comes to health, we’re always looking for waysto push for better. We’rethe only not-for-profit social enterprise that brings worlds of coverage andcare together, all in one place.

We’re noble challengers, purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.

Our mission is to create better health for allCanadians, and we know that starts with our employees.

CAD $72,521.00 - 109,341.00

We are seeking a data-driven Senior MarketingAnalyst to lead performance measurement, campaign optimization, and datastorytelling across our digital marketing initiatives. Reporting to the VP, Marketing, the Senior MarketingAnalyst is a newly created role and with that the responsibilities willcontinue to evolve and develop. Analyze marketing performance across all channels —including digital, partner, and offline — to identify trends,opportunities, and areas for optimization

Develop dashboards and reports that highlight priorityKPIs across the full marketing ecosystem

Monitor full‑funnelmarketing metrics and identify gaps, friction points, or opportunities to improve channel effectiveness and customer experience

Establish tracking requirements in collaboration with Product,agencies and across Marketing

Ensure data integrity and consistency across allsources (platforms, research inputs, CRM, market data, and internalsystems).

Analyze customer behavior and segments to informcampaign targeting and personalization

Collaborate with media agency to refine segmentationstrategies and customer journeys

Act as the key connector between Marketing leads andinternal Data team





Data Visualization & Storytelling Identify key insights, trends and opportunities within large, multichannel marketing datasets — not just reporting the numbers, but uncovering the story behind them.

Build intuitive dashboards, visualizations and presentations that make insights accessible to non‑technical audiences.

Craft audience‑centric data stories that influence decision making across Marketing, Product, Media, and Executive teams.

Present findings in a structured, compelling narrative that connects marketing performance to business outcomes and strategic recommendations.

Partner closely with Insights, Digital, and internal data teams to ensure data accuracy, contextual relevance and a cohesive storytelling approach.

Bachelor’s degree in Marketing, BusinessAdministration, Data Science or a related field (MBA a plus)

6-10 years of experience in marketing analytics andperformance marketing

GoogleAnalytics 4, Tableau, Looker, Excel, SQL, Adobe Analytics, MarketoAnalytics etc)

Experience working with paid media, CRM, research, andmarket data to connect performance outcomes with consumer behaviours,attitudes, and motivations

Familiarity with attribution modeling, UTM strategy,and customer journey analysis

Solid understanding of marketing funnels, conversionmetrics, and channel‑specific KPIs





Excellent communication and data storytelling skills

Join us in this exciting journey to drive our ambitiousstrategy and make a lasting impact on our organization and the communities weserve. If you’re ready to lead with purpose, passion and performance, we wantto hear from you.

Being intentionally inclusive of diversebackgrounds, perspectives and experiences will enhance our company culture topositively impact how we support our communities. Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language.

By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions, future opportunities or for your personnel file.

Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support. #

📌 SENIOR MARKETING ANALYST (HYBRID) (Toronto)
🏢 Green Shield Canada (GSC)
📍 Toronto