Fasken is a leading international business law and litigation firm. We provide strategic and thoughtful advice in virtually all areas of business law to a broad range of clients including close to half of the Fortune 100 companies, corporate clients, government agencies, regulatory authorities, non-profit bodies and individual clients. We are committed to diversity and inclusion and offer a welcoming environment for all people.

While we are here to service our clients and are a deadline-driven industry, we look to be innovative, and there are opportunities to participate in initiatives which make a difference in our firm and community. For additional information about the firm or this position, please visit our website at Senior Manager, Marketing (Marketing Department) – Calgary, AB Reporting to the Senior Director, Pursuits and with a dotted line to the Senior Director, Firmwide Marketing Communications, you will lead and execute strategic marketing planning for campaigns and programs to strengthen market presence, brand awareness, enhance reputation, and support business growth. This is a hands‑on role, working alongside lawyers and stakeholders to plan, produce and deliver marketing initiatives, including events and in‑market activations.

Hybrid remote work arrangements are available with requirements as per business needs for onsite office support. The successful candidate must live in or around Calgary, AB and be able to commute to the office as often as required. The primary location of this role is downtown Calgary, with occasional needs to visit our Tsuut’ina office.

Fasken

Calgary has a mandatory minimum requirement of three (3) days in office and up to two (2) days remote, work permitting. In‑office requirements are subject to change, based on business needs as determined by the Firm’s Management and applicable business group. This role is not overtime eligible and some flexibility will be required from management within the Firm's core business hours to meet the needs of the department and other region’s time zones.

For Indigenous candidates interested in employment on‑reserve, there may be an opportunity at Fasken to do so at our Alberta office situated on Tsuut'ina Nation, west of Calgary.



Caring about one another – you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and the community. Partner with lawyers to assess and implement marketing initiatives aligned with regional objectives.

Develop regional marketing campaigns in collaboration with business development and Firmwide Marketing Communications team, tracking progress and ensuring alignment with regional and practice group priorities. Design and execute multi‑channel marketing initiatives (digital, earned media, paid media, etc.) Strengthen brand awareness and reputation by leading the planning and hands‑on execution of regional events and sponsorship activations, maintaining consistent thought leadership, events, social media, awards and rankings, and advertising in market. Create targeted strategic marketing campaigns aimed at generating new business.

Lead the region’s awards and ranking submissions and deal/case collection to ensure consistency, accuracy, and strategic positioning. Ensure marketing activities reflect firm brand standards. Promote and champion a culture of continuous improvement and professional development within the marketing team and broader community.

Leverage AI and other tools, and champion their adoption, to improve processes, agility and quality. Coordinate internal networks and resources, collaborating closely with Firmwide and regional marketing and communications colleagues to ensure integrated efforts. Manage a small team of marketing professionals, consisting of a Marketing Specialist and a Marketing Coordinator.

Manage budget and marketing ROI, including tracking and managing day‑to‑day expenses against KPIs, with regular reporting to regional leadership. You are a marketing professional with at least 10 years of experience leading and implementing multi‑channel marketing programs (events, thought leadership content development, advertising, brand and sponsorship activations, digital marketing, social media, media relations, etc.)



You have an undergraduate degree in marketing. A post‑graduate qualification in a marketing or business‑related discipline would be a plus but is not required.

You have outstanding written and verbal communication skills, and excel at project management, negotiation, change management and consulting to get buy‑in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of the business. You’re a relationship builder with solid experience collaborating across seniority levels, and with multiple stakeholders and teams on projects. You engage, influence and negotiate with stakeholders and translate complex marketing matters into strategies that resonate with clients.

You have a proven ability to use multi‑channel marketing programs, with emphasis on digital and social channels, to deliver success and offering recommendations based on tracked metrics that will lead to further growth. This role reports to the Senior Director, Business Development & Pursuits with additional dotted line oversight from the Senior Director, Marketing Communications (Firmwide). In a full‑time, permanent role, we offer the following: Flexible medical and dental perks, including telemedicine services Short and long term disability insurance Employee and family assistance program (EFAP) Group retirement savings plan with matching contributions Paid vacation and sick days Personal days Maternity/parental leave top up Opportunities to give back to your community through Firm initiatives Diversity and Inclusion At Fasken we believe a diverse workplace comprises individuals with unique backgrounds, characteristics and qualities.

Fasken is committed to diversity and inclusion in all that we do. It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

The base pay offered is based on factors such as location, job‑related knowledge, skills, experience, internal and market equity. Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verification.

📌 Senior Marketing Manager - Commercial (Remote) (Calgary)
🏢 Fasken
📍 Calgary