Penny Appeal Canada is a relief organization with a really BIG vision for the world.

Penny

Appeal was first set up to provide poverty relief across Asia, the Middle East, and Africa by offering water solutions, organizing mass feedings, supporting orphan care, and providing emergency food and medical aid. Since then, we have transformed lives and empowered communities around the world and right here at home. Communities working together, supporting one another, leaving need and poverty behind for good.

Penny Appeal

Canada’s approach to charity is simple, yet has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help those in need by donating just a few pennies, or cents, each day.

Penny Appeal

Canada is one of the fastest growing charities in Canada.

Penny Appeal

Canada is looking for a Senior Manager, Marketing to lead the strategic direction and performance of our marketing function. This is a leadership-focused role, bridging strategy and execution—setting direction, enabling the team, and ensuring our marketing efforts are aligned to organizational goals and delivering measurable results. Lead the development and execution of an integrated marketing strategy aligned with annual revenue and campaign objectives Translate organizational priorities into clear, measurable marketing plans and initiatives Establish clear goals, KPIs, and workflows to drive accountability and performance Ensure campaigns are optimized for impact, scalability,



and performance Own overall marketing performance and contribution to revenue targets Monitor and analyze performance across channels (paid, organic, email, SMS, web) Oversee website performance, user experience, and conversion rate optimization Guide donor journey strategy, segmentation, and marketing automation initiatives Ensure best practices across digital channels, including paid media and lifecycle marketing Partner with fundraising, programs, and senior leadership to align on priorities and campaigns Present insights, risks, and opportunities to leadership to support strategic decisions 6–8+ years of progressive experience in marketing, with 2–3 years in a leadership role Proven experience managing multi-channel, performance-driven marketing campaigns Robust analytical mindset with experience using tools such as Google Analytics, Meta Ads, and CRM platforms Experience in nonprofit, charity, or purpose-driven organizations is an asset Experience in the nonprofit or social impact sector.

Experience managing marketing campaigns for events or fundraising initiatives. This role requires a hybrid work schedule with 2 days in the office per week and up to 25% travel, including for campaign shoots and events across Canada. We welcome and encourage applications from people of all races, ethnicities, religions, genders, sexual orientations, ages, marital status, family status, Indigenous peoples, persons with disabilities, and visible minorities.

Accommodations are available upon request for candidates taking part in all aspects of the recruitment process. #

📌 Senior Marketing Manager - Commercial (Remote) (Mississauga)
🏢 Penny Appeal Canada
📍 Mississauga