Senior Marketing Manager, Acquisition - Digital Investing

14-Month Contract | Hybrid (3 Days Onsite) | Toronto, ON

Extension & Permanent Opportunity Potential - yes

Start Date: August 2026

Pay Rates:

- T4 - $38.92

- INC - $44.18

What You'll Be Doing

Drive Acquisition & Growth Marketing

- Develop and execute acquisition marketing strategies that increase awareness, engagement, client acquisition, and assets under management.

- Create end-to-end marketing roadmaps, business cases, and go-to-market plans supporting InvestorLine growth objectives.

- Lead integrated campaigns across digital channels, leveraging customer insights, market research, and performance data.

- Own campaign delivery from strategy through execution, approvals, launch, optimization, and reporting.

- Develop audience segmentation and targeting strategies to maximize campaign effectiveness.

- Monitor and report on key performance metrics including traffic, applications, account openings, assets, conversions, and ROI.

- Partner with creative and media agencies to produce compelling customer-facing campaigns and content.

- Drive InvestorLine enterprise growth programs and strategic marketing initiatives.

- Collaborate across Wealth Management, Product, Sales, Analytics, and Digital teams to identify recent growth opportunities.

- Develop customer-centric value propositions and growth strategies that strengthen InvestorLine's market position.

- Translate business goals into scalable marketing programs that deliver measurable results.

Optimize Performance & Innovation





- Analyze campaign performance and recommend optimizations based on data-driven insights.

- Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience.

- Lead testing strategies including creative, offer, audience, and channel optimization initiatives.

- Champion innovation and continuous improvement across acquisition marketing activities.

Build Strong Partnerships

- Manage relationships with internal stakeholders, external agencies, vendors, and cross-functional teams.

- Present campaign performance, strategic recommendations, and business cases to senior leadership.

- Collaborate with analytics, digital, product, legal, compliance, and privacy teams to ensure successful campaign delivery.

What We're Looking For

Required Experience

- 6+ years of progressive marketing experience, including at least 3 years focused on acquisition, demand generation, growth marketing, or performance marketing.

- Proven experience leading end-to-end marketing campaigns from strategy through execution and optimization.

- Strong background in digital marketing, customer acquisition, and revenue growth initiatives.

- Experience developing go-to-market strategies, promotional campaigns, and customer growth programs.

- Ability to manage multiple projects simultaneously in a fast-paced, matrixed environment.

Preferred Experience

- Financial Services, Wealth Management, Investing, Banking, FinTech, or other regulated industry experience.

- Experience working with agency partners and external vendors.

- Exposure to digital investing products, brokerage platforms, or wealth management solutions.

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