Employment: Full-time preferred, with part-time arrangements considered About Houze Media Houze Media is a Toronto-based creative and performance marketing agency that helps ambitious brands grow through strategy, creativity and measurable execution. We build bold brands, launch high-impact campaigns and support business growth across branding, social media, content, paid media, and digital marketing. Our creative and performance teams work closely together to turn strong ideas into measurable business results.

The Role

We are expanding our performance marketing team and looking for a Senior Paid Media Manager to lead paid media strategy and execution across our client portfolio. You will own the full campaign lifecycle, including strategy, campaign development, tracking, optimization, reporting and creative testing. You will work closely with our internal creative team. This role is best suited to someone who is highly experienced in lead-generation campaigns and comfortable taking ownership of both campaign performance and the supporting measurement infrastructure.

What You'll Do Develop and execute full-funnel paid media strategies across Meta, TikTok, LinkedIn, YouTube and Google Ads Build campaigns from end to end, including audience architecture, campaign structure, conversion tracking and pre-launch QA Manage and optimize campaigns against lead-generation KPIs, including cost per lead, lead quality, conversion rate and return on ad spend Audit and improve existing ad accounts, campaign structures, audiences, budgets, and creative testing frameworks Own and maintain measurement infrastructure, including Meta Pixel, Conversions API, GA4, Google Tag Manager, and lead-flow integrations Monitor lead delivery and troubleshoot issues involving forms,



CRM systems, Zapier, and other automation platforms Prepare explicit, accurate, and client-ready performance reports Translate campaign data into actionable recommendations for media strategy and creative development Collaborate with the creative team to develop and prioritize new campaign concepts, formats, and testing opportunities Communicate campaign performance, challenges, and next steps directly with clients and internal stakeholders What You'll Bring 5+ years of experience managing paid media campaigns with direct accountability for lead-generation results Advanced expertise in Meta Ads, including campaign architecture, audience strategy, optimization, testing, and reporting Strong experience with TikTok Ads and LinkedIn Ads Experience running YouTube and video campaigns through Google Ads Hands‑on experience with Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion tracking A strong understanding of lead‑generation funnels, lead quality, attribution, and landing‑page performance Strong analytical, problem‑solving, and client communication skills Experience presenting campaign results and strategic recommendations directly to clients The ability to manage multiple client accounts, priorities, and deadlines Based in the Greater Toronto Area and available for periodic in‑person collaboration Nice to Have Experience with Google Search and Performance Max campaigns Experience with Zapier, CRM integrations, lead‑form mapping, or similar automation tools Experience working with education, healthcare, service‑based or regulated industries Experience managing accounts with multiple programs, locations, audiences or service categories Agency‑side experience managing multiple client accounts

📌 Senior Paid Media Manager (Toronto)
🏢 Houze Media
📍 Toronto