Senior Performance Marketing Manager We’re assisting an international performance-driven business in finding a Senior Performance Marketing Manager to take ownership of user acquisition across a portfolio of client accounts. This is a hands‑on senior role for someone who knows paid acquisition inside and out and is comfortable making decisions where the numbers matter. You’ll have direct influence over significant media budgets, work closely with creative specialists, and partner with clients and senior leadership to turn performance data into clear, practical action.

As a key member of the performance marketing function, you’ll be responsible for the day‑to‑day and strategic management of acquisition performance across your assigned accounts. Take ownership of user acquisition results across multiple client accounts, with performance measured against ROAS, CPR, and cost‑per‑FTD targets . Establish performance goals alongside clients and internal leadership, track progress closely, and act quickly when campaigns fall short of expectations.

Manage multi‑million‑dollar monthly media budgets , determining where spend should be increased, reduced, or shifted based on performance. Continuously improve campaign efficiency through audience strategy, bidding, placements, account structure, and creative rotation. Build a disciplined experimentation process covering audiences, creative concepts, placements, landing pages, and other key elements of the acquisition funnel.

Work closely with internal art and motion teams to establish creative priorities, develop testing briefs, and ensure advertising assets meet platform and market requirements.



Develop reporting that connects the entire acquisition journey — from initial impression through conversion and deposit — including cohort and lifetime‑value analysis. Regularly communicate performance insights, challenges, opportunities, and recommendations to clients and senior stakeholders.

Identify opportunities to introduce AI and automation into campaign management, reporting, analysis, and creative workflows, improving both efficiency and speed of execution. Stay ahead of changes to advertising platforms, privacy requirements, attribution models, and policy updates, adjusting strategies before they become performance issues. Explore and test emerging channels and new acquisition opportunities where they can contribute meaningful growth.

You’ll be a robust fit if you combine deep platform expertise with commercial judgment and a genuine interest in understanding why campaigns perform the way they do. 5+ years of hands‑on experience in performance marketing, paid media, or user acquisition, including direct management of advertising platforms. ~ You should have personally managed and scaled Meta campaigns at significant spend levels and be comfortable explaining your approach to account structure, bidding, audience strategy, and testing. ~ Experience managing multi‑million‑dollar media budgets and a clear track record of delivering measurable performance.



~ Experience overseeing several accounts, brands, or clients at the same time without losing sight of individual performance goals. ~ Strong knowledge of web and desktop acquisition, including conversion rate optimization, funnel analysis, landing‑page testing, and conversion event strategy . ~ Strong analytical skills and the ability to interpret data, assess test results, understand statistical significance, and turn complex findings into straightforward recommendations. ~ The confidence and communication skills to present performance results and strategic recommendations directly to clients and senior decision‑makers.

Experience developing AI‑supported or automation‑led systems for media buying, reporting, analysis, or campaign operations. If you haven’t worked in iGaming, experience scaling Meta campaigns within B2C e‑commerce, subscription businesses, fintech, or similarly performance‑driven environments is highly relevant. You’ll work alongside senior leadership as well as an in‑house creative and motion team, giving you the support and resources to move quickly from insight to execution.

The role also offers a competitive base salary with a performance‑based bonus tied to measurable results , along with the opportunity to grow with an expanding international organization and potentially move into a broader team leadership position. If you enjoy working where strategy, data, creativity, and commercial results all come together — and you’re the kind of performance marketer who wants to own the numbers rather than simply report on them — this could be a strong next step.

📌 Senior Performance Marketing Manager (Newmarket)
🏢 Finlink Group
📍 Newmarket