Lead user acquisition strategies as a Senior Performance Marketing Manager at Blazesoft in Concord, ON. This hands-on role involves managing multi-million-dollar media budgets primarily on Meta. Blazesoft is a prominent global gaming and digital entertainment company seeking a performance marketing expert.
You will own user acquisition across various client accounts, tracking ROAS, CPR, and first-time deposit targets. Collaboration with our in-house creative team and exposure to senior leadership will be key for success in this role. Key Responsibilities:
- Manage user acquisition performance across client accounts
- Set and monitor performance targets with clients
- Launch and optimize campaigns via Meta, TikTok, Google
- Allocate multi-million-dollar budgets across channels
- Maintain rigorous A/B testing frameworks for optimal results Requirements:
- Minimum five years in performance marketing
- Proven management of large media budgets
- Expertise in Meta Ads, including account scaling
- Knowledge of conversion tracking and attribution
- Solid analytical skills for data assessment Drive acquisition success and enhance strategic marketing initiatives at Blazesoft in Concord.