The Senior UX Research & Product Designer reports to the Director, IT Product Management.

Armstrong

Collective is a world-class luxury travel experience delivering once-in-a-lifetime journeys through the most spectacular landscapes in North America. As we pursue our 2030 growth strategy, we are modernizing our digital commerce platform and adopting a product-led operating model to improve guest experience, commercial performance, and operational scalability. A central part of this transformation is redesigning how guests discover, configure, and purchase complex travel journeys — including multi-day itineraries, packages, partners, inventory availability, and dynamic pricing.

We are looking for a senior UX Research & Product Designer to own and elevate the end-to-end digital guest experience across discovery, planning, booking, and transaction. End-to-End Experience Design Lead UX strategy and hands-on design from discovery through checkout and confirmation Design booking flows including itinerary configuration, seat selection, pricing presentation, and payments Simplify multi-component travel products (rail, hotels, and add-ons) into intuitive interaction models Research & Continuous Discovery Establish and run a structured UX research practice Conduct usability testing, journey validation,



and post-purchase research Translate research and behavioral data into prioritized product opportunities Partner with Product Managers to test hypotheses and inform decisions Design pricing and availability experiences that build transparency and trust Work embedded within agile product teams Collaborate with Revenue Management and Marketing on pricing and pre-booking experience Design Patterns & Systems Define scalable UX patterns for travel commerce Contribute to the design system and ensure accessibility across devices UX Center of Excellence Accountable for creating UX Center of Excellence for Armstrong Collective which would guide all future UX practices. Responsible for coaching and uplevelling on UX specialists. 8+ years UX research and product design experience ~ Direct experience with travel, airline, rail, cruise, or hospitality booking platforms ~ Experience working within product-led or agile organizations ~ Strong usability testing and journey mapping skills ~ Data-informed design using analytics and experimentation ~ Comfortable designing within systems involving inventory, pricing logic, and payments ~ Usability testing platforms Analytics and A/B testing tools (e.g., Corporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the office The base salary offered for this role is $125,000 to $140,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.

Eligible for Armstrong Collective’s discretionary bonus program Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes: Medical, Dental, Vision, Life Insurance Short term disability, long term disability benefits Travel emergency assistance Vacation time and sick time We celebrate diversity and are committed to creating an inclusive setting for all team members.

📌 Senior UX Research & Design Lead (Vancouver)
🏢 DesignX Community
📍 Vancouver