About The Role: Term: Full Time / Salary Position Reporting to: Director of Brand & Marketing

Required: 2+yrs Experience in Social Media & Content Creation Social Media Tab: This $ tab covers all F&B; expenses for shoots & content gathers so nothing comes out of pocket and allows for a frictionless process in-venue Excellent to have: Video + Editing Skills, F&B; Experience is an asset Hybrid Role: 3-days in office Mon,Tue, Thurs.*

*Role may require alternate working hours (ex.weekend brunch shoot etc.) we track this time to ensure you get it back as time off and/or wfh About Us: Model/Ctzn is a creative studio that manages the Design&

• Build + Brand &

• Marketing for a number of Toronto-based cocktail bars and restaurants. We have a small internal team consisting of Marketing &

• Branding/Graphic Design/Illustration Music Curation &

• Social Media, but often work with freelance creatives + content creators to bridge any gaps while also keeping things fresh & original. We encourage upskilling and will cover select course costs with long term employees. Working alongside the Director of Brand &

• Marketing, you’ll be responsible for the full content lifecycle: strategy, ideation, execution, analytics, and optimization.

As Social Media

Manager you’ll be responsible for:

Social Media & Community Management Managing all aspects of Facebook, Instagram, Google, Yelp, Trip Advisor, TikTok across 7+ venues Develop and implement a comprehensive social strategy & content calendar aligned with company marketing, event, and venue objectives.

Create individualized strategies for each venue (Instagram-based).

Lead development and execution of key events, partnerships,



and seasonal moments.

Identify trends, audience insights, and competitor activity to inform strategic direction.

Content Creation

We’re looking for someone who’s strong in content creation, photography skills is a must, while video is an asset. Video is an area we occasionally work with freelancers on, but the right candidate will need to have knowledge of basic editing for IG Reels. Create compelling social content, including video, carousels, static posts, behind-the-scenes footage, UGC, and live content. Day, Night, Atmosphere, Food & Drink, Lifestyle

Editing: Basic photo editing skills a must, Access to full Adobe suite Write engaging and brand-aligned copy across all content formats.

Working knowledge of Ai tools: ChatGPT, Midjourney a plus

Influencer MGMT: Build and manage relationships with media outlets, influencers, and industry partners to maximize press coverage and brand exposure in coordination with venue teams. Knowledgeable about Meta Ads/ Boosted Posts Analytics & Creative Studio Admin:

Track performance across platforms using native tools and third-party software.

Analyze data to uncover insights and optimize content formats, posting times, and engagement strategies.

Setting, reviewing, and meeting all deadlines within Creative Studio

Set weekly agenda for Tuesday morning meetings

Be prepared to present, discuss, and stay within the allotted meeting time window

Ensure meeting covers all your weekly projects and tasks

Take notes to ensure the task calendar is fully populated, Comprehensive of all venues, and adhered to.

Attend workshops + lectures with Creative Studio team, initiative to upskill

📌 Social Media Manager (Toronto)
🏢 Model/Ctzn
📍 Toronto