Sr Marketing Manager Surgical (Ontario)

Sr Marketing Manager Surgical (Ontario)

06 Aug
|
Edwards Lifesciences
|
Ontario

06 Aug

Edwards Lifesciences

Ontario

Develop an annual product marketing plan and execute to effectively market Edwards existing products to constituencies including Edwards's sales representatives, clinicians and hospital administrators. Develop and lead in the execution of comprehensive marketing plans including strategies, tactics and comprehensive launch plans for multiple major product launches and program growth initiatives Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market setting Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements across product portfolio Develop strategic programs that support commercialization strategies and market growth initiatives. Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders Lead major projects for Congress Management and KOL relationships Lead significant process or corporate initiatives that impact and bring value to the marketing organization Develop marketing strategies and education sessions aiding commercial excellence (e.g., training on product, messaging, and competition) Manage budgets related to product line, campaigns and projects Analyze clinical and market data to assess regional impact of potential product launches Collaborate & Help Lead Cross Business Unit Strategies Bachelor's Degree or Equivalent in related field, 10 years of related experience working in sales, marketing, or healthcare industry or Master's Degree or equivalent in related field,



8 years of related experience working in sales, marketing, or healthcare industry Proven successful project management skills Proven expertise in Microsoft Office Suite Expert understanding of related aspects of marketing concepts and principles Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

Ability to assess and understand market share, pricing, ASPs, competitive dynamics Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management Consult in project setting within specific marketing area pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of workplace and prevention of pollution under their span of influence/control Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

📌 Sr Marketing Manager Surgical (Ontario)
🏢 Edwards Lifesciences
📍 Ontario

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