We are seeking a data‑driven, analytically rigorous marketing leader who will define and drive the Lifecycle Strategy & Analytics function for Prime Video International.

As the Sr. Marketing Manager – Lifecycle Strategy & Analytics, you will be the strategic backbone of the O&O; Lifecycle Marketing team. You will be responsible for:

Key job responsibilities

- Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets. Size each cohort, establish clear entry/exit criteria, and articulate the strategic rationale for prioritization, accounting for market‑level differences in customer composition and behavior.
- Analyze customer behavior across O&O; channels (Storefront, Email, Amazon retail, etc.) to identify patterns, inflection points, and opportunities. Translate these insights into actionable briefs that power the experimentation strategies of Lifecycle Marketing Managers.




- Develop a deep understanding of how lifecycle dynamics differ across market archetypes (ship‑first, video‑first, expansion markets). Identify transferable learnings and market‑specific nuances that inform differentiated strategies.
- Partner closely with Finance, Growth & Engagement Managers, Data Science, BI, and Personalization teams to perform deep dives, validate hypotheses, and identify trends/patterns that can be addressed with marketing interventions.
- Serve as the connective tissue between analytics and execution, ensuring that insights generated from data are translated into transparent, prioritized recommendations that regional Lifecycle Marketing Managers can act on.

Our environment is fast‑paced and requires someone who is adaptable, detail‑oriented, and comfortable working effectively in a deadline‑driven work environment with multiple regional stakeholders.

📌 Sr. Marketing Manager - Lifecycle Strategy & Analytics, Prime Video International - O&O Marketing (Toronto)
🏢 Amazon Canada
📍 Toronto