Elevate your career as a Senior Paid Social Manager with Scribd, Inc., focusing on creative user acquisition strategies across major platforms. Drive engagement and growth for Everand and Fable through productive paid social advertising. As part of the performance marketing team, you will lead and optimize advertising budgets across Meta, TikTok, and Reddit.

With over 6 years of paid social campaign experience, your skills in conversion optimization, audience targeting, and strategic testing will directly impact our growth objectives. This role involves hands-on collaboration with creative and data science teams to maximize campaign effectiveness. Key Responsibilities:
Optimize paid social budgets for web and mobile campaigns
Develop impactful paid social strategies aligned with brand




Build audience targeting frameworks that adapt to platform changes
Execute structured testing plans for ongoing improvement
Analyze funnel performance to connect ad click and subscription

Requirements:
6+ years managing paid social campaigns
Proven success in scaling advertising spend
Deep expertise in Meta Ads Manager and TikTok Ads
Robust analytical skills and proficiency in data visualization
Experience with attribution models and incrementality testing

Leverage your expertise in paid social advertising to amplify Scribd's mission of advancing human understanding.

📌 Experienced Paid Social Manager At Scribd Vancouver (Canada)
🏢 Scribd
📍 Canada