Job TitleJob Title to be addedResponsibilityManage and optimize paid search campaigns across platforms such as Google, Microsoft Ads, and key marketplace channels.Conduct keyword research and competitive analysis to identify high‑value opportunities and inform bidding strategies.Monitor and report on campaign performance metrics (CPC, ROAS, CTR, conversion rate) and translate findings into actionable recommendations.Partner cross‑functionally to align paid media strategy with broader ecommerce and business objectives, ensuring spend efficiency and revenue impact.Assist with analysis of advertising performance across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.Analyze ad performance at the keyword, campaign, and product (ASIN) level to identify effective versus wasteful spend and optimize accordingly.Track and report on key performance metrics such as CPC, CVR, ROAS, and impression share (familiarity with ACOS/TACoS is a plus).Flag risks related to listing issues and conversion drops that may impact campaign performance and elevate findings to relevant teams for action.Interpret and act on performance data across paid campaigns, leveraging automated reporting tools and dashboards.Validate data accuracy, flag discrepancies, and translate insights into clear recommendations for marketing and marketplace teams.Work closely with the marketing, marketplace, and analytics teams as a collaborative partner.Participate in strategy and optimization discussions, bringing data to support decisions.Proactively ask questions, share findings, and contribute ideas for improving team processes.Required QualificationsExperience or strong interest in paid digital marketing, ecommerce, or a related field.Solid understanding of PPC/paid advertising fundamentals (keyword strategy, bidding,



campaign structure).Comfortable working with data, able to interpret performance metrics, spot trends, and draw actionable conclusions.AI‑native mindset comfortable using tools like Claude, ChatGPT, or Perplexity to accelerate research, analysis, and reporting workflows.Strong written and verbal communication skills; able to present insights clearly to non‑technical stakeholders.Detail‑oriented, organized, and self‑motivated with the ability to manage multiple priorities.Preferred / Valuable To HaveHands‑on experience with Amazon Seller Central or Vendor Central.Familiarity with ecommerce advertising platforms (Amazon Ads, Google Ads, Walmart Ads).Understanding of marketplace metrics (CPC, CVR, ROAS, ACOS/TACoS).Basic Excel or spreadsheet skills for ad‑hoc analysis.Basic SQL knowledge.Experience with BI tools such as Tableau, Looker, or Power BI.BenefitsImpact: Your work will directly contribute to the growth and success of our partners and business.Growth: Clear opportunities for professional development and career advancement in ecommerce and analytics.Hybrid‑First Environment: Flexibility and choice in how and where you do your best work.Culture: A collaborative, supportive environment where your contributions are valued and recognized.CompensationExpected salary range for this role is $70,000 to $82,000, commensurate with experience and level.Benefits PackageHealth and wellness support, including an employee assistance program.Comprehensive benefits package including health and dental.Paid time off.Easy access to online and phone‑based counseling services.Hybrid‑First flexible work environment.AccessibilityWe can provide accessibility accommodations during the recruitment process. If you require any accommodation, please let us know and we will work with you to meet your needs.#J-18808-Ljbffr

📌 Ecommerce Ppc Specialist (Winnipeg)
🏢 ABM College
📍 Winnipeg