Elevate your career with WPP as Director of Performance Strategy - Commerce. Lead cutting-edge performance media strategies that drive growth across retail media and eCommerce channels. In this impactful role at WPP Media, you will guide commerce-focused performance media strategies aimed at measurable business outcomes.

Collaborating with Planning, Analytics, and Activation teams, you will develop data-driven strategies while ensuring that media investments align with client objectives. Your work will enhance performance across key platforms like Amazon, Walmart, and Instacart. Key Responsibilities:
Lead development of commerce performance media strategies
Establish measurement frameworks for campaign optimization
Partner with Planning teams for full-funnel media goals




Identify creative approaches in retail and social commerce
Develop audience targeting strategies using first-party data Requirements:
Proven experience in performance marketing and eCommerce
Robust analytical and strategic thinking skills
Excellent communication and stakeholder management abilities
Familiarity with Amazon, Walmart, and Instacart platforms
Experience managing cross-functional teams effectively Make a significant impact by leading performance media strategies that drive growth for WPP's esteemed clients.

📌 Director Of Performance Strategy At Wpp Montreal (Canada)
🏢 WPP
📍 Canada