As Marketing Director, and under the supervision of the Executive Director, your main role will be to develop, coordinate and implement the institution's marketing strategy to ensure its visibility, attractiveness and enrolment growth. You will be responsible for campaign planning, brand image management and the development of content tailored to target audiences. You will lead a dynamic local team and work closely with the admissions, communication, digital and academic departments.

Develop and implement LaSalle College's marketing strategy, in alignment with the group's orientations
Manage the planning, execution and optimization of marketing campaigns (digital, events, press, partnerships, etc.)
Supervise and lead the local marketing team (project managers, graphic designers, content creators, etc.)
Analyze campaign performance and adjust strategies based on key indicators (KPIs)
Coordinate the production of promotional content, videos, brochures, newsletters, etc.
Monitor education market trends, student behaviour and marketing innovations. Hold a university degree in marketing, communications, management or related field




Have between 7 and 10 years of experience in marketing, including experience in team management
Have a solid knowledge of the higher education market
Have expertise in digital marketing, inbound marketing, SEO/SEM and CRM
Proficiency in French language (spoken and written)
Professional proficiency in English language (spoken and written). This role involves frequent interactions with clients and internal and external partners on both a national and global scale. Therefore, qualified proficiency in English is a requirement for this role. Permanent, full-time position
Bonus
Group insurance, including EAP and telemedicine
Retirement Savings Plan
Additional time off during the holiday season - between Christmas & Current Year's Day
LCI Education is an equal chance employer, and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request. #

📌 Director, Marketing & Brand Management Thurso
🏢 Collège LaSalle, Montréal
📍 Thurso