06 Aug
|
black.ai
|
Toronto
Become a pivotal part of Eucalyptus as a Creative Strategist. Drive cutting-edge customer insights and creative strategies for growth across various Canadian markets, while collaborating with cross-functional teams. In this hands-on role, you will shape creative strategies at Eucalyptus, now part of Hims & Hers.
This position focuses on performance marketing and creative development to enhance customer engagement through creative campaign concepts. Work closely with designers and media buyers to refine advertising strategies and ensure efficacy in various growth channels. Key Responsibilities:
Own creative strategy for Meta, YouTube, and other channels
Transform customer insights into compelling creative briefs
Write and refine messaging frameworks and scripts
Lead creative performance reviews to enhance testing cycles
Develop playbooks and repository of insights for long-term growth Requirements:
5+ years in creative strategy or performance marketing
Portfolio demonstrating successful creative campaigns
Solid understanding of consumer behavior and advertising psychology
Experience with paid social and video channels
Excellent writing and communication skills Leverage your experience in creative strategy to impact health and wellness campaigns at Eucalyptus.
📌 Creative Strategist At Eucalyptus Toronto
🏢 black.ai
📍 Toronto