Sr. Customer Engagement Marketing Manager at Pointclickcare.
About the role In this pivotal position, you will be responsible for crafting and executing strategies that enhance customer engagement and advocacy. Your efforts will be key in nurturing a dynamic online community and ensuring that customer voices are effectively represented throughout the organization. This role demands a blend of strategic thinking and hands‑on execution to drive meaningful interactions with customers.
Key facts Location: Remote or Mississauga
Engagement: Full-Time
Team: Marketing
What you'll do Design and roll out comprehensive customer engagement strategies, focusing on nurturing programs and best practices for online community interactions.
Manage the technical components of engagement platforms, ensuring they are well-maintained, updated, and equipped with the latest features, while also developing a technology roadmap for future enhancements.
Build and maintain strong relationships with internal stakeholders to ensure alignment on engagement strategies that meet broader business goals.
Work closely with Brand and Demand teams to enhance marketing campaigns through customer channels, leveraging customer insights to drive product adoption.
Lead the activation of campaigns and customer engagement initiatives through data-driven adoption programs, enhancing awareness and affinity across multiple channels.
Encourage active participation in online communities by managing content, moderating discussions, and enforcing community guidelines to maintain a positive environment.
Innovate and expand online communities by increasing user engagement, growing the user base,



and enhancing overall reach.
Collect and analyze program data to generate insights, recommendations, and solutions that illustrate value and help minimize customer churn.
Contribute to the measurement and reporting processes using relevant technologies to achieve quantifiable business outcomes.
Relay customer feedback and program outcomes to teams such as Insights & Intelligence and Product Marketing to inform future strategies.
Articulate the business value of customer engagement and advocacy to various internal stakeholders, ensuring a shared understanding of its importance.
Requirements At least 6 years of experience in B2B marketing, specifically within the SaaS or healthcare sectors.
Demonstrated success in managing online communities, user groups, or moderation with a strong focus on customer‑centric approaches.
Excellent strategic problem‑solving abilities, with a knack for providing thought leadership to cross‑functional teams.
Proven ability to prioritize tasks effectively while maintaining urgency and focus on key performance indicators.
Strong strategic thinking capabilities, along with exceptional relationship‑building, flexibility, communication (both written and verbal), and a collaborative mindset.




Nice to have Experience working in a hybrid mode from our offices in Toronto or Salt Lake City.
A growth‑oriented mindset with leadership or coaching experience to guide team members in best practices for engagement.
Background in evolving programs to achieve measurable business results.
Ability to interpret data and insights to create customer value and inform marketing strategies.
Familiarity with customer and product lifecycle methodologies.
Understanding of PointClickCare's solutions, industries, and market segments would be advantageous.
Skills & tools Online Community Administration
User Group Management
Customer Engagement Strategy
B2B Marketing
SaaS Expertise
Healthcare Technology Knowledge
Data Analysis Skills
Cross‑functional Collaboration
Practical notes For remote positions, occasional travel to the Mississauga or Salt Lake City offices may be necessary for events such as onboarding, team meetings, and annual gatherings.
Benefits commence on the first day of employment and include retirement plan matching, flexible paid time off, wellness support, parental and caregiver leave, fertility and adoption assistance, ongoing professional development, and employee assistance programs.
PointClickCare is dedicated to providing equal employment opportunities and offers accommodations upon request for candidates with disabilities.
The company employs AI tools to assist in candidate screening and assessment processes.
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📌 Sr. Customer Engagement Marketing Manager (Ontario)
🏢 PointClickCare
📍 Ontario