Lead the Salesforce Marketing Cloud practice at RBC in Toronto, Canada, as the Director of Marketing Technology. Drive creative digital communication strategies, overseeing email, SMS, and push processes.
In this pivotal role, you'll play a key part in redefining marketing operations by exploring recent integration patterns and architecture. Your responsibilities include guiding a team of technologists to enhance data accessibility and streamline communication capabilities.
You'll be tasked with challenging existing norms, implementing changes to improve operational efficiency, and ensuring stakeholder satisfaction.
Key Responsibilities:
Own Salesforce Marketing Cloud strategy and architecture
Lead a team for data extension and CRM integrations
Reimagine integration approaches to simplify operations
Challenge assumptions to enhance platform outcomes
Utilize agentic capabilities to accelerate delivery tasks
Requirements:
8–10 years of Salesforce Marketing Cloud experience
Required Salesforce Marketing Cloud certifications
4–5 years in team leadership within technology
Proven track record of transformation in platform usage
Excellent management and communication skills
Embrace a leadership role at RBC, driving transformative change in marketing technology.
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📌 Director Of Marketing Technology In Toronto
🏢 Socket.dev
📍 Toronto
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