Agency Operations, Brand Management, Communications & Public Relations, Demand Generation, Digital Marketing, Executive Leadership, Growth Marketing, Marketing Leadership, Marketing Operations, Media & Advertising, Performance Marketing

About Royal York Property Management
Royal York Property Management provides residential property-management services to property owners and real estate investors across Canada.

The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.

As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.

About The Role
Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.

The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.

This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.

The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.

Key Responsibilities

Develop and lead the company’s marketing and customer‑acquisition strategy

Build clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance review

Lead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms

Allocate marketing budgets across channels, customer segments, markets, and campaigns

Improve lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investment

Connect marketing data to CRM activity, signed management agreements, managed‑property growth, leasing outcomes, and revenue

Build reporting that distinguishes raw inquiries from qualified leads and confirmed business results

Oversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvements

Develop repeatable marketing plans for launching and growing new cities and service areas

Lead content, social media, video, photography, design, copywriting, testimonials, and customer‑facing campaigns

Establish standards for brand messaging, creative quality, public communication, and customer trust

Build systems for review generation, negative‑review response, public complaints, reputation risks, and crisis communication

Oversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadership

Work with sales, leasing, property operations, maintenance,



customer service, finance, compliance, and executive leadership

Partner with CRM, analytics, development, website, automation, AI, and technology teams

Improve landing pages, forms, call tracking, lead routing, follow‑up workflows, attribution, and data quality

Introduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiency

Build and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project‑based specialists

Hire, coach, evaluate, and hold marketing team members accountable

Build executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contribution

Identify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team‑performance concernsPresent leadership with clear findings, risks, recommendations, and resource requirements

Required Experience

Minimum 10 years of progressive marketing experience

At least 5 of those years must have been in a senior marketing leadership role

Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position

Senior leadership experience must include responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomes

Experience managing marketing across multiple markets, locations, customer segments, brands, business units, or client accounts

Strong experience in performance marketing, demand generation, lead generation, growth marketing, agency operations, or multi‑location marketing

Experience managing internal, remote, offshore, freelance, agency, and project‑based resources

Robust paid‑media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, funnels, landing pages, and conversion tracking

Strong understanding of lead quality, attribution, customer acquisition cost, conversion, revenue reporting, and budget optimization

Experience connecting marketing activity to CRM data and measurable business outcomes

Robust SEO and local‑search experience

Experience with reputation management, review generation, negative‑review response, PR, media, awards, events, partnerships, and brand credibility

Strong understanding of brand positioning, messaging, creative direction, public image, and customer trust

Experience working with developers, CRM teams, website teams, analytics teams, automation specialists, and technology vendors

Practical experience using AI and automation within marketing operations

Experience managing substantial marketing budgets, team performance,



campaign results, and cost control

Experience building processes, reporting structures, approval systems, and quality‑control standards

Strong leadership, communication, organization, prioritization, and decision‑making skills

Ability to operate effectively in a fast‑moving, founder‑led environment

Ontario or GTA‑based candidates are preferred

Ability to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when required

Preferred Background

Property management

Real estate

Leasing

Brokerage

Home or field services

Multi‑location businesses

Property‑owner or investor acquisition

Local‑market expansion

Reputation‑sensitive services

Agency leadership

CRM implementation and marketing attribution

Direct property‑management experience is preferred but not mandatory when the candidate has strong transferable experience in customer acquisition, local‑market growth, reputation, and multi‑location marketing.

The Ideal Candidate
You are a commercially focused marketing executive who measures success through qualified demand, signed customers, portfolio growth, conversion, reputation, and revenue.

You can build structure across several teams, markets, campaigns, and priorities without becoming involved in every individual task.

You know how to use internal staff, offshore teams, agencies, freelancers, technology, AI, and automation while maintaining quality and accountability.

You are comfortable challenging weak campaigns, unclear reporting, poor lead quality, inconsistent creative, and underperforming team members.

You also understand that reputation problems cannot be solved through advertising alone. Reviews, customer experience, operational performance, and public communication must be managed together.

What Success Looks Like

Qualified property‑owner and investor opportunities increase

Marketing activity is accurately connected to consultations, signed customers, managed properties, and revenue

Lead quality and conversion improve

Customer acquisition costs remain controlled

Paid media budgets are directed toward the strongest channels and markets

New service areas are launched using repeatable marketing plans

Local search visibility, reviews, and public trust improve

Brand messaging and creative output become more consistent

Marketing teams have clear responsibilities, deadlines, and performance expectations

Leadership receives reliable reporting and direct recommendations

Marketing operations become easier to scale without losing quality or cost control

Compensation
The annual base salary for this role is up to C$160,000 , depending on the candidate’s experience, qualifications, and previous leadership scope.

The position also includes an annual performance incentive of up to C$60,000 .

At full achievement, total annual compensation may reach C$220,000 .

The final offer will consider the scale of the teams, budgets, markets, and growth programs the candidate has previously managed, as well as their record of producing measurable business results.

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📌 VP of Marketing Operations (Ontario)
🏢 Royal York Property Management
📍 Ontario