At Roadpost, we've spent years earning the trust of people who depend on reliable communication when it matters most — beyond cellular coverage, in the world's most remote places. That foundation gave rise to ZOLEO, our global messaging platform powered by the Iridium satellite network, built for outdoor adventurers, remote workers, and enterprise teams operating off-grid. Now, we're raising the bar on what connectivity can do.

ZOLEO is redefining what it means to stay connected beyond cellular coverage — evolving from a hardware‑led satellite communicator into a duty‑of‑care safety platform that combines intelligent monitoring, automation, and real‑time visibility. This is what the future of global safety looks like, and we're building it. We’re hiring a VP, Marketing to lead the full marketing function across B2C and B2B.

You will own customer acquisition, DTC revenue, enterprise pipeline generation, and brand, and bringing them together into a single, cohesive growth engine across all global markets where ZOLEO operates. This is a rare opportunity to own the full marketing system across two fundamentally different motions and make them work as one. Reporting directly to the CRO, you’ll align high-performing consumer growth with an expanding enterprise motion, combining strong DTC execution with disciplined pipeline generation.

You will inherit and evolve an existing team spanning in-house talent, agencies, and contractors, with a mandate to build a lean, high‑performing, AI‑native marketing organization over time. This role exists to move quickly, locking in consumer loyalty while establishing durable enterprise relationships before the category shifts. Build and Run an AI‑Native Marketing Engine.

Architect the stack with AI at its core - creative generation, audience segmentation, campaign automation, and reporting. Manage agencies with clear deliverables and a bias toward building in‑house capability over time.



Own all consumer paid media - SEM, paid social, display, programmatic with full P&L; accountability for CAC, ROAS, and LTV. com marketing layer from traffic through conversion and retention.

Own ZOLEO’s Amazon presence end‑to‑end: listings, A+ content, sponsored placements, and Buy Box health - with disciplined ACOS/TACOS targets and a bias toward organic rank over ad spend. Support and Scale Retail & Channel Marketing. Partner with sales and channel teams to strengthen marketing support across dealer, distributor, and retail partners.

Develop programs, assets, and campaigns that drive sell‑through, improve partner engagement, and ensure consistent brand and product positioning across all points of sale. Build the Enterprise Pipeline from the Top Down. Own top‑of‑funnel demand generation and ABM programs targeting priority verticals, including mining, oil and gas, forestry, utilities, construction, and commercial adventure tourism.

Build the content, thought leadership, and sales enablement assets that help the sales team close deals faster. Define and lead our events, co‑marketing and channel strategy. Build a High‑Impact Content Engine.

Create a lean, AI‑assisted, SEO/GEO‑optimized content system that ships quick and punches above its weight - commissioning work that’s creatively ambitious and makes people feel something, not just perform. 10+ years in marketing, with 5+ years in senior leadership roles owning cross‑functional marketing outcomes and revenue impact. A Track Record of Building B2C or DTC Marketing from Scratch.



You’ve built or led a modern B2C or DTC marketing function — ideally at a startup or high‑growth scale‑up where you had to create the playbook, not inherit one.

AI is already part of how you work every day — for creative, analysis, automation, workflow design, or some combination.

Seller

Central or Vendor Central, advertising platform, organic ranking, and listing optimization. Attribution modeling, CAC/LTV economics, cohort analysis, incrementality testing. You can hold your own in a data conversation with Finance.

You don’t need to be a B2B expert, but you need to understand how enterprise pipeline gets built. You build and prioritize an experimentation roadmap tied to business outcomes, using data to validate bets, kill ideas quickly, and double down on winners. A Bias Toward Action Over Analysis.

Your first instinct is to test, not deliberate — you ship, measure, and iterate fast.

Experience Marketing to Both Consumers and B2B Buyers. Full audit of B2C and B2B marketing channels, stack, and performance benchmarks complete. Amazon, DTC, and B2B demand gen roadmaps drafted and sequenced. AI‑powered workflows live across at least two major marketing functions. B2B pipeline contribution established and tracking.

At One

Year, Marketing Is a Revenue Center. Marketing operating as a full revenue center. It is contributing to both consumer revenue and enterprise pipeline with clean attribution across both. Creative velocity has multiplied. 175,000 - $225,000 CAD base salary.

Flexible

Work. Health, dental, and flexible spending accounts tailored to your needs. Vacation and sick days to help you rest, recharge, and stay well. Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates. We are currently hiring for this role and welcome candidates from all backgrounds and experiences.

📌 Vice President, Brand & Marketing Content (Toronto)
🏢 Roadpost
📍 Toronto