Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.
Job Summary
AI is reshaping both the products we build and how we build them. Ideas, prototypes, and software can now be generated faster than ever. As building becomes easier, the challenge shifts to identifying the right problems and driving meaningful impact quickly.
We are seeking experienced product builders with strong judgment, product taste, and a bias toward experimentation who collaborate deeply and care relentlessly about delivering real value.
Responsibilities
Own one or more product domains and the outcomes they deliver
Dive deep into operational, technical, and user context and simplify that complexity into clear solutions for users and partners




Identify high-leverage product problems and translate them into explicit product hypotheses
Work closely with data, design, and engineering to turn hypotheses into working software
Use AI tools across the product stack to explore ideas, prototype solutions, and accelerate iteration
Understand the limitations and tradeoffs of AI-powered user experiences
Run experiments and product iterations, ship improvements quickly, and learn from real usage
Build systems across workflows, data, and internal platforms used across the company
Share insights and learnings that help the team continuously improve how products are built
Other duties as assigned
Qualifications
7+ years of product management experience building and shipping software products
Bachelor’s degree in a relevant field or equivalent practical experience
Track record of taking products from early exploration through scale (0→1 and 2→10)
Hands-on experience building and shipping software with engineering and design teams
Strong judgment, product taste, and bias toward experimentation
Ability to identify meaningful problems and translate them into impactful product solutions
Experience shipping AI-enabled products or features and using modern AI tools in product development
Ability to work across the full product lifecycle through enterprise scale
Strong collaboration skills across cross-functional teams and stakeholders
Pay Scale
$155,000 - $175,000 CAD per year
The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.

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📌 Product Lead (Manitoba)
🏢 Create Music Group
📍 Manitoba