Agency Operations, Brand Management, Communications & Public Relations, Demand Generation, Digital Marketing, Executive Leadership, Growth Marketing, Marketing Leadership, Marketing Operations, Media & Advertising, Performance Marketing
Type Full-Time
Location(s) Toronto, Ontario, Canada · Hybrid
Compensation CAD $160,000 - CAD $220,000 Annually
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About Royal York Property Management Royal York Property Management provides residential property-management services to property owners and real estate investors across Canada.
The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.
As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.
About the Role Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.
The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.
This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.
The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.
Key Responsibilities Develop and lead the company’s marketing and customer-acquisition strategy
Build clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance review
Lead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms
Allocate marketing budgets across channels, customer segments, markets, and campaigns
Improve lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investment
Connect marketing data to CRM activity, signed management agreements, managed-property growth, leasing outcomes, and revenue
Build reporting that distinguishes raw inquiries from qualified leads and confirmed business results
Oversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvements
Develop repeatable marketing plans for launching and growing new cities and service areas
Lead content, social media, video, photography, design, copywriting, testimonials, and customer-facing campaigns
Establish standards for brand messaging, creative quality, public communication, and customer trust
Build systems for review generation, negative-review response, public complaints, reputation risks, and crisis communication
Oversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadership




Work with sales, leasing, property operations, maintenance, customer service, finance, compliance, and executive leadership
Partner with CRM, analytics, development, website, automation, AI, and technology teams
Improve landing pages, forms, call tracking, lead routing, follow-up workflows, attribution, and data quality
Introduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiency
Build and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project-based specialists
Hire, coach, evaluate, and hold marketing team members accountable
Build executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contribution
Identify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team-performance concerns
Present leadership with clear findings, risks, recommendations, and resource requirements
Required Experience Minimum 10 years of progressive marketing experience
At least 5 of those years must have been in a senior marketing leadership role
Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position
Senior leadership experience must include responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomes
Experience managing marketing across multiple markets, locations, customer segments, brands, business units, or client accounts
Strong experience in performance marketing, demand generation, lead generation, growth marketing, agency operations, or multi-location marketing
Experience managing internal, remote, offshore, freelance, agency, and project-based resources
Strong paid-media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, funnels, landing pages, and conversion tracking
Solid understanding of lead quality, attribution, customer-acquisition cost, conversion, revenue reporting, and budget optimization
Experience connecting marketing activity to CRM data and measurable business outcomes
Strong SEO and local-search experience
Experience with reputation management, review generation, negative-review response, PR, media, awards, events, partnerships, and brand credibility
Strong understanding of brand positioning, messaging, creative direction, public image, and customer trust
Experience working with developers, CRM teams, website teams, analytics teams, automation specialists, and technology vendors
Practical experience using AI and automation within marketing operations
Experience managing substantial marketing budgets, team performance, campaign results, and cost control




Experience building processes, reporting structures, approval systems, and quality-control standards
Strong leadership, communication, organization, prioritization, and decision-making skills
Ability to operate effectively in a fast-moving, founder-led environment
Ontario or GTA-based candidates are preferred
Ability to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when required
Preferred Background Experience in the following areas would be valuable:
Property management
Leasing
Brokerage
Home or field services
Multi-location businesses
Property-owner or investor acquisition
Reputation-sensitive services
Agency leadership
CRM implementation and marketing attribution
Direct property-management experience is preferred but not mandatory when the candidate has strong transferable experience in customer acquisition, local-market growth, reputation, and multi-location marketing.
The Ideal Candidate You are a commercially focused marketing executive who measures success through qualified demand, signed customers, portfolio growth, conversion, reputation, and revenue.
You can build structure across several teams, markets, campaigns, and priorities without becoming involved in every individual task.
You know how to use internal staff, offshore teams, agencies, freelancers, technology, AI, and automation while maintaining quality and accountability.
You are comfortable challenging weak campaigns, unclear reporting, poor lead quality, inconsistent creative, and underperforming team members.
You also understand that reputation problems cannot be solved through advertising alone. Reviews, customer experience, operational performance, and public communication must be managed together.
What Success Looks Like Qualified property-owner and investor opportunities increase
Marketing activity is accurately connected to consultations, signed customers, managed properties, and revenue
Lead quality and conversion improve
Customer-acquisition costs remain controlled
Paid-media budgets are directed toward the strongest channels and markets
New service areas are launched using repeatable marketing plans
Local search visibility, reviews, and public trust improve
Brand messaging and creative output become more consistent
Marketing teams have clear responsibilities, deadlines, and performance expectations
Leadership receives reliable reporting and direct recommendations
Marketing operations become easier to scale without losing quality or cost control
Compensation The annual base salary for this role is up to C$160,000 , depending on the candidate’s experience, qualifications, and previous leadership scope.
The position also includes an annual performance incentive of up to C$60,000 .
At full achievement, total annual compensation may reach C$220,000 .
The final offer will consider the scale of the teams, budgets, markets, and growth programs the candidate has previously managed, as well as their record of producing measurable business results.
Over 40 Locations In Canada And 11 Locations In Europe Copyright 2026 Royal York Property Management Franchising, inc. All Rights Reserved

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📌 VP of Marketing Operations (Ontario)
🏢 Royal York Property Management
📍 Ontario