Who you are: Located in Calgary, Alberta, you are a career sales professional and a true hunter — someone who wakes up thinking about pipeline, gets energy from the chase, and isn’t satisfied until the deal is signed. Highly ambitious and competitive, you have a demonstrated track record of personally closing six- and seven-figure deals with senior marketing, brand, and executive stakeholders. You build your own pipeline rather than waiting for leads to arrive, and you hold yourself accountable for one number above all else: new revenue in the door. You have “been there and done that” — and owning the new-business engine for a growing agency is the next step in your career advancement.
Who we are: CULT is an ambitious, growing agency headquartered in Calgary, Alberta. We believe great businesses are built by great people who care deeply about their clients, their teammates, and the quality of their work, and we’ve built a team that values ownership, curiosity, creativity, humility, and execution. We are scaling, and new client revenue is the fuel — this role exists to make sure that fuel supply never runs dry. To meet this growth, we are looking for a full-time Head of Revenue & New Client Acquisition who will report directly to the CRO. Once a deal is signed, it transitions to our Client Development teams for onboarding and long‑term growth; your job is to make sure there’s always another deal behind it.
Primary Duties and Responsibilities: New business development (100% hunting) — this is not a farming, account management, or delivery role
Deliver $2M in net new revenue per year, backed by a pipeline built and maintained at a minimum 7:1 coverage ratio
Partner with the CRO and marketing to formalize CULT’s annual revenue plan and go‑to‑market strategy
Translate the plan into target verticals, ideal client profiles, and priority accounts
Personally prospect and generate new opportunities with target clients and decision‑makers
Build relationships with senior marketing,



brand, and executive stakeholders
Qualify opportunities against CULT’s ideal client profile — and keep a full, healthy pipeline at all times
Lead consultative sales conversations from first contact through signed contract
Develop compelling proposals, positioning, and pricing in collaboration with internal teams
Negotiate commercial terms and drive contracts to signature
Personally lead and close CULT’s highest‑value and highest‑priority new business opportunities
Report on pipeline health, forecast accuracy, and revenue attainment to the CRO
Deliver a clear, well‑documented handoff to the Client Development team once a deal is signed — your job ends at the signature, and starts again with the next opportunity
Competencies You have a proven track record of competency in the following:
Taking responsibility for your own successes and failures
Setting and exceeding aggressive new revenue targets
Being highly effective at new business development (prospecting)
Qualifying opportunities and overcoming objections
Assessing situations and effectively solving problems in complex, multi‑stakeholder sales
Results You have proven that you can:
Personally close six- and seven‑figure deals
Proactively prospect to generate business from net new clients
Build and manage a large, active sales forecast and pipeline without losing focus on the close
Get to the decision‑makers in an account
Deliver against a defined annual revenue target with direct accountability to a CRO
Hand off signed clients cleanly so onboarding starts with full context and momentum




Intangibles You are committed to being:
Competitive, relentless, and target‑driven
A self‑starter who builds pipeline rather than relying on inbound
Personable and collaborative with internal teams and leadership
A hard worker with a strong work ethic
Exceptional at time management and prioritizing a full pipeline
Skills — You are skilled at:
Prospecting for new business face to face and via technology
Consultative, value‑proposition‑based selling
Uncovering client pain points and understanding their issues and challenges
Developing compelling proposals, positioning, and pricing
Negotiating commercial terms and driving contracts to signature
CRM systems and disciplined pipeline management
Performance — You have in the past:
Held roles such as Head of Sales / VP of Sales, Head of New Business, Business Development Director, Agency Current Business Lead, or Enterprise Sales Leader
Built or improved a new‑business function or sales process
Sold to senior marketing, brand, or executive stakeholders
Negotiated and closed complex contracts
Maintained pipeline coverage well ahead of target and forecasted with accuracy
Front of the Line — If you have the experience:
7+ years in B2B sales, agency new business, or enterprise sales
A track record of personally closing six‑and seven‑figure deals
Experience selling agency, marketing, or qualified services to senior marketing and brand leaders
Education: MBA, Bachelor degree or diploma in business, marketing, or a related field is an asset.
Travel: Position requires occasional travel for client pursuits, pitches, and industry events.
Compensation: Competitive base salary plus uncapped, performance‑based commission on new revenue closed, commensurate with experience and overall fit. The harder you hunt, the more you earn — the prospect is yours for the taking!

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📌 Head of Revenue & New Client Acquisition (Alberta)
🏢 Cult Ideas
📍 Alberta