The Sales Representative is responsible for cultivating relationships with new prospects, building the Liebherr brand and maintaining ongoing relationships with existing customers.
He/She is instrumental in furthering business development and will be expected to increase revenue growth in the assigned region/territory. Through solid understanding of the potential and current customer base, and interaction with decision makers, the incumbent is responsible for solution based sales resulting in a strong presence and market share for Liebherr.
Responsibilities Identify and implement opportunities to develop and grow the business and maximize revenue
Leverage existing relationships and knowledge of the industry and trending to market the product offering
Educate customers on aftermarket service, warranties, and technical support to enhance the after sale value of our product
Initiate, establish and maintain key relationships in the industry
Build long term relationships with the customer base
Work closely with internal teams to ensure customers' success and satisfaction
Complete all aspects of the sales process from identification to completion including the preparation of detailed quotations and product presentations and demonstrations
Maintain a high level of knowledge of Liebherr machine specifications, features and benefits and provide information to the customer, ensuring the value proposition and solution meets the customer needs
Conduct account analysis and revenue forecast reviews regularly to ensure efforts are being made so new prospects and opportunities are being added to the channel to drive margin improvement




Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan
Utilize internal Customer Relationship Management (CRM) system to track customer information and progress
Competencies Ability to quickly learn the Liebherr product set
Proven success in all facets of account development and management
Sales-focused, responsive, innovative and strategic
Financial and non-financial skills to drive profitability and market penetration
Expert relationship builder, initiator and negotiator
Ability to visit customer sites and interact directly with owners, operators and stakeholders at all levels
Our offer Competitive wages and uncapped commissions.
Extensive advantages with employer paid premiums starting day 1
Hybrid or remote work opportunities for select roles*
Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
6% employer RRSP matching
$3000 annual allowance for continuing education
International training & development work opportunities for select roles*
Doggo Friday at the office*
And much more!
Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.
Please note the following:
We do not use AI to screen resumes. Every application is reviewed directly by a human talent acquisition specialist.
This position is for an existing vacancy.
One Passion. Many Opportunities.
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📌 Sales Representative - Heavy Equipment (Ontario)
🏢 Liebherr Group
📍 Ontario