Vice President, Creator Marketing

Edelman is looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada, with a primary focus on Brand and Health sector clients, and to contribute to the strategic expansion of our Creator Marketing offering across North America.

Key Responsibilities

- Lead a portfolio of Brand and Health clients in Canada, delivering strategic, insight‑led creator marketing programs that drive business impact.
- Serve as a senior strategic advisor to clients, building trusted relationships and guiding complex, multi‑market engagements.
- Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities, and revenue streams.
- Partner with the Head of Creator, North America and cross‑regional leaders to align strategy, standards, and innovation across markets.
- Oversee the development and execution of integrated, cross‑channel creator campaigns spanning social, digital, experiential, and earned media.
- Lead, mentor, and inspire high‑performing teams, fostering a culture of collaboration, inclusion, and excellence.
- Drive operational rigor, process improvement, and best practices within the Creator Marketing discipline.
- Support current business efforts, including pitches, proposals, and organic account growth.
- Stay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contexts.

Who You Are

- A proven leader in creator marketing with a strong track record of scaling programs, teams, and businesses.
- A trusted client partner who listens deeply, navigates complexity with confidence, and drives outcomes with urgency.
- Deeply knowledgeable about the creator ecosystem, including platform dynamics,



creator tiers, legal and compliance considerations (especially within Health), and measurement frameworks.
- A strategic builder who champions new services, processes, and ways of working within Creator Marketing.
- Passionate about emerging technology, culture, and the evolving role of creators in brand storytelling.
- A generous mentor and role model who invests in talent across the business.
- Equally strategic and operational—you think big, execute flawlessly, and sweat the details.
- An inclusive, collaborative leader who thrives in matrixed, fast‑paced environments.
- Curious, future‑focused, and continuously learning.

Basic Qualifications

- 10+ years of relevant experience in communications, marketing, or related fields.
- Bachelor’s degree or equivalent work experience.

Preferred Qualifications

- Demonstrated success leading creator marketing strategies in agency and/or brand environments.
- Experience working with Brand and Health clients; regulated‑category experience strongly preferred.
- Deep expertise in creator partnerships, content strategy, and ROI‑driven campaign development.
- Proven experience leading and developing high‑performing teams, including multiple manager‑level direct reports.
- Strong track record of growing business, including new business development and organic account expansion.
- Experience collaborating across regions or markets; North American or global experience is a plus.
- Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent.
- Exceptional verbal and written communication skills.

We are dedicated to building a diverse, inclusive, and authentic workplace and encourage candidates who may not meet every qualification to apply, as we believe you may be the right fit for this or other roles.

📌 VP, Creator Marketing (Brand & Health) (Toronto)
🏢 CA001 Edelman PR Worldwide Canada In
📍 Toronto