About the Role We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
What You'll Do Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
Ensure full funnel congruency between ads and landing pages.
Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
Work fast, test aggressively,



and continuously improve based on data.
What You'll Bring Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through .
Deep command of direct-response copywriting and performance creative.
Strong understanding of funnels, offers, congruency, and attention-capture.
Fluency in reading ad account data, targets, and KPIs.
Experience working with ad accounts / startups where you had visibility into performance.
Leadership experience managing editors or creative teams.
Perfect written English and copywriting.
Solid understanding of Western culture , social media, and lingo; you know what resonates and how audiences talk.
Non-Negotiables
Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
You ask questions, introduce new ideas, collaborate, and are never "backseat."
You're growth-oriented and here to win, not just a normal classic employee.
Highly competitive compensation package.
Uncapped performance bonus tied to a percentage of ad spend when targets are met.
Flexible working hours to accommodate your schedule and maximize productivity.
Fully remote setup , allowing you to work from anywhere in the world.
All candidates must demonstrate a strong understanding of Western culture and communication.

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📌 Senior Creative Strategist (Manitoba)
🏢 Whitecollars
📍 Manitoba