Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.

Join the Team:

Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives both audience growth and business results.

More information can be found here: https://www.danmartell.com

Position Responsibilities:
If you are a rare individual who understands what makes content perform at scale and can turn ideas into videos that attract millions of views, this role is for you.

Martell Media is looking for an experienced YouTube Content Strategist who can help shape the future of the company's YouTube presence. This is not a junior content role. We are looking for someone who already understands YouTube at a high level, has a strong storytelling background, and can confidently bring recommendations, ideas, and strategic direction to the team.

Success in this role means consistently identifying content opportunities, creating compelling narratives, analyzing performance data, and helping develop content that grows both audience and revenue.

Position includes:

Developing and owning YouTube content strategy focused on audience growth and engagement

Generating high-potential video concepts with the ability to identify million-plus view opportunities

Writing compelling scripts that align with channel objectives and audience interests

Analyzing YouTube performance metrics and translating insights into actionable recommendations

Continuously testing, optimizing, and improving content performance based on analytics

Collaborating directly with Dan Martell and the broader content team on content planning and execution





Participating in video production and filming when required

Staying current on YouTube trends, platform changes, and emerging content opportunities

Challenging assumptions and proactively identifying opportunities for channel growth and improvement

Contributing to content systems and processes that support long-term channel success

Qualifications

Proven experience developing content strategy for YouTube channels

Strong understanding of YouTube analytics, audience behavior, retention metrics, and content optimization

Demonstrated success creating, scripting, or producing high-performing YouTube content

Exceptional storytelling and narrative development skills

Experience identifying content trends and translating them into successful video concepts

Ability to make strategic recommendations backed by performance data

Comfortable working in a fast-paced, creator-led environment

Strong communication skills with confidence to present ideas and challenge existing approaches

Experience in film production, directing, scriptwriting, or content production is considered a strong asset but is not required

Self-starter who requires minimal oversight and can operate independently

Our Ideal Teammate Is Someone Who:

Is proactive and accountable

Thinks strategically and executes consistently

Communicates with clarity and confidence

Brings a positive, growth-oriented mindset

Is highly organized and dependable

Embraces learning and feedback

Cares deeply about doing great work

Has strong creative instincts supported by data and analytics

Is passionate about storytelling and audience growth

Brings fresh ideas and isn't afraid to challenge the status quo

Location: In Office-Kelowna, BC

Compensation: $80,000 - $90,000 CAD Base Salary + $18,000 variable

Employment Type: Full time Employee

#J-18808-Ljbffr

📌 YouTube Content Strategist: Martell Media (British Columbia)
🏢 Serv Recruitment Agency
📍 British Columbia