Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you.

We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, and leading special web-optimization projects across Fortra brands. WHAT YOU'LL DO

Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives

Partner with product marketing teams to analyze web performance and help create action plans where needed

Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis

Perform regular SEO audits and ensure search engine best practices are implemented and up to date

Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed

Work closely with the paid media team to ensure integrated search strategies

Identify gaps and opportunities based on competitor performance

Assist with the integration of new web tools in the Fortra tech stack

Assist in troubleshooting issues on the site regarding performance and/or tracking

Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey

Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades

Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders

Stay up to date on web trends and releases,



and coordinate trainings with the marketing and web teams as needed

QUALIFICATIONS

3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields

Intermediate knowledge of SEO and SEM best practices

Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools

Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)

Basic knowledge of web design and UX best practices

Excellent organizational and project management skills with acute attention to detail

Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction

Excellent communication and presentation skills that are both skilled and personable

Confidence to make quick, independent decisions when needed

Familiarity with CRM and marketing automation concepts An eye for detail with a high standard for quality in all aspects

Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.

We are an equal opportunity employer and encourage applications from candidates of all backgrounds. We do not require “Canadian work experience”; all relevant experience will be considered. This posting is for an existing vacancy.

Expected Compensation: C$65,000 - C$80,000

At Fortra, we’re breaking the attack chain. Ready to join us? Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

📌 Web Strategy Lead (Ontario)
🏢 Fortra
📍 Ontario