Lead the evolution of Group Benefits marketing at Manulife. Your expertise will shape innovative strategies and drive customer engagement in this hybrid role.
Manulife is seeking a VP to define a multi-year marketing strategy for Group Benefits and Affinity. This is a senior role emphasizing strategic leadership, market insights, and brand evolution to position Manulife as a market leader. Collaborate with various departments to drive measurable marketing outcomes and enhance consumer-grade experiences.
Key Responsibilities:
• Define multi-year marketing strategies for Group Benefits
• Articulate value beyond price, driving brand loyalty
• Anticipate market trends impacting customers and partners
• Develop compelling narratives for diverse stakeholders
• Optimize marketing funnels from awareness to retention
Requirements:
• 15+ years of marketing leadership experience
• Strong grasp of partnership marketing
• Proven ability to lead large marketing teams
• Excellent communication and storytelling skills
• Experience in customer segmentation and analytics
Transform the Group Advantages landscape and enhance value propositions with innovation at Manulife.
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📌 VP Group Benefits Marketing at Manulife (Ontario)
🏢 Manulife Financial
📍 Ontario
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