Overview Maximize the sale of supplier brands to the Trade and consumer through effective regional planning, selling, merchandising, and communicating that permits the achievement of company and supplier objectives.

Primary Responsibilities Develop & execute annual brand plans for each supplier.

Manage and coordinate all marketing, advertising and promotional activities: point of sales, sales tools, creative assets.

Plan marketing and branding objectives.

Create and facilitate marketing presentations.

Develop an effective A&P; strategy and manage the marketing budgets.

Gather and analyze customer insights and opportunities related to category positioning, category trend analysis, competitive programming.

Build innovation launch plans, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricing.

Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account managers.

Monitor field implementation and execution of programs for assigned brands to ensure product pricing and promotion.

Build and maintain calendar of business reviews for key portfolio partners.

Execute monthly performance reviews including volume performance, shipments, inventory etc.

Regularly interact with field management to update programming and brand priorities, brand standards and best practices leading to successful execution in the market.





Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.

Perform other job-related duties as assigned.

Additional Primary Responsibilities Minimum Qualifications Bachelors degree or an equivalent combination of education and experience Five years of industry related sales experience within the distribution, hospitality or supplier community Must have wine experience in either sales or marketing Must have strong analytical skills Valid Drivers license and ability to obtain and maintain auto liability insurance Comprehensive understanding of the industry including varietals, product/pairing techniques, basic production, and service Ability to adapt and can assist a variety of internal customer groups and varying personality types preferrred Must have strong negotiation skills; demonstrate an entrepreneurial spirit Ability to create and sell cutting-edge ideas Goal oriented, focused, and assertive individual who needs a little direction or supervision Physical Demands Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs

📌 National Portfolio Manager (Hybrid) (GTA, BC, AB or QC)
🏢 Southern Glazer’s Wine and Spirits
📍 Toronto