About Wellness Extract

Wellness Extract is a high-growth, research-backed company in the nutraceutical and wellness space. We develop scientifically formulated supplements and health products for global markets. Our business is driven through a strong Direct-to-Consumer (D2C) model supported by advanced digital infrastructure, Shopify-powered e-commerce, and expert internal teams in content, design, technology, and digital marketing. Our core markets include North America, Europe, and Asia.

Position Summary

We are looking for a strategic and execution-focused Marketing Lead with 7–10 years of experience in driving digital growth for D2C brands. The ideal candidate has strong hands-on expertise in paid media, funnels, CRM automation, and performance-driven marketing. You will work closely with senior leadership and lead a cross-functional team to deliver measurable business outcomes.

Key Responsibilities

Full-Funnel Strategy

- Plan and execute TOFU, MOFU, BOFU strategies across awareness, acquisition, conversion, and retention.

Paid Media Execution

- Manage and scale multi-platform paid campaigns on Meta (FB/IG), Google, YouTube, and TikTok.

Funnel Development & Optimization

- Build and optimize funnels using ClickFunnels, GoHighLevel, and Funnelytics.
- Run A/B tests and continuously improve conversion paths.

Affiliate & Influencer Programs

- Support the development and scaling of influencer outreach and affiliate partnerships.

Agency Coordination

- Manage agency relationships to ensure aligned goals, timely delivery, and strong ROI.

CRM, Email & Automation

- Plan and execute email marketing, lead nurturing, and automations via ActiveCampaign / HubSpot.




- Own CRM segmentation, drip campaigns, and re-engagement workflows.

Analytics & Reporting

- Set up and interpret dashboards using GA4, Looker Studio, Triple Whale, and Northbeam.
- Translate insights into actionable strategies.

Conversion Rate Optimization

- Improve landing pages, checkout flows, retargeting funnels, and overall user experience.

Team Leadership

- Lead and mentor a small in-house marketing team across performance, content, creatives, and automation.

Key Requirements

- 7–10 years of experience in E-commerce or D2C marketing (wellness, supplements, or related industries preferred).
- Strong track record managing full-funnel strategies with measurable business impact.
- Proficiency in Funnelytics, GoHighLevel, ClickFunnels, Meta Ads Manager, and GA4.
- Experience with influencer and affiliate program execution.
- Hands-on experience with paid campaigns across search, social, and display.
- Strong leadership skills with experience managing cross-functional teams.
- Highly data-driven with the ability to turn insights into action.
- Organized, self-motivated, and eager to drive growth.

Why Join Wellness Extract?

- Play a key leadership role shaping marketing strategy and execution.
- Work with a solid, scaling global wellness brand with proven product-market fit.
- Leverage a modern marketing tech stack including Funnelytics, GoHighLevel, ClickFunnels, and Triple Whale.
- Build and grow high-performing funnels, affiliate programs, and influencer partnerships.
- Collaborate directly with founders and senior leadership.
- Join a mission-driven company innovating in health, longevity, and functional wellness.

📌 Marketing Lead – Wellness Extract (Canada)
🏢 Wellness Extract
📍 Canada