Paid Media Specialist

Location: Hybrid – 4 days in office, 1 day remote (2 Tippett Rd, North York, ON)
Type: Full time
Salary: $55,000 – $60,000 CAD annually, with growth potential based on performance

Power Canada's Clean Energy Movement — One Campaign at a Time

Polaron is one of Canada's leading solar companies, and we're growing fast. We're looking for a Paid Media Specialist who thrives on performance-driven strategy, creative execution, and big-budget optimization. Across our family of brands spanning solar and HVAC, you'll run campaigns that drive real business results and help move Canada toward a greener future.

If you love digital advertising and want your work to make a genuine impact, we want to meet you.

What You'll Do

- Manage and optimize digital ad campaigns with a daily spend of up to $4,000 across Meta (Facebook/Instagram) and Google Ads.

- Run lead generation campaigns across both solar and HVAC offerings, attracting high-quality leads and maximizing ROI (note: traffic and app download campaigns do not qualify).

- Build complete campaigns end to end — ad copy, visual and video creative, and landing page strategy.

- Monitor, analyze, and report on performance, turning data into actionable insights.

- Present campaign metrics to stakeholders using data visualization tools like Google Data Studio or Looker.

- Run A/B tests across creative, placements, targeting, and landing pages to continuously improve results.

- Scout new media opportunities, tools, and platforms to expand reach and efficiency.





- Partner with internal content creators and external agencies on visuals, video, and copy.

- Stay ahead of algorithm changes, digital marketing trends, and competitor activity.

- Implement and manage conversion tracking, pixels, and tag setups for accurate measurement.

What You Bring

- Expertise in both Meta and Google Ads (required).

- Minimum 2 years running lead generation campaigns (not traffic or app download campaigns).

- Proven experience independently managing ad budgets over $1,000 per campaign, and optimizing large daily budgets efficiently.

- Strong analytical skills with Google Data Studio, Looker, or similar tools.

- Experience in creative campaign development — messaging, visuals, and video coordination.

- Deep understanding of audience targeting, funnel strategy, bidding models, and performance-based optimization.

- Hands-on experience with creative tools such as Adobe Suite.

- Excellent communication, organization, and project management skills.

- Experience running HVAC, home services, or solar/renewable energy campaigns is a strong asset.

- Availability for a 4-day in-office hybrid schedule.

Why Join Polaron?

- Help drive Canada's green energy movement.

- Join a passionate, supportive, and data-driven marketing team that's genuinely great to work with.

- Take full ownership of your campaigns with creative freedom and visibility.

- Grow with a company that invests in your success and professional development.

📌 Paid Media Specialist (Canada)
🏢 Polaron Solar Energy
📍 Canada