SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected and valued. Why Choose SFM?

At SFM, you’ll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with a contagious vigor. Join our team to learn and contribute to an industry going (and growing) through a transformation where modernization and diversification are key to our success.

So, if you’re keen to be heard and empowered, grow your skillset, and are ready to roll up your sleeves and have fun, reach out to us!

What You’ll Have at SFM: Progressive, flexible work arrangements with advantages such as: A company-wide 4-day work week—a first in our industry

Hybrid work model

Flex-time arrangements

30-day per year allowance to work from anywhere, globally Car charging stations on premises.

RRSP employer match program.

Discounted employee pricing on products from the brands we distribute.

Extended health benefits.

A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement

We’re hiring for a Brand Manager to join our Supplier Management Team.

As a Brand Manager you will have the unique opportunity to develop growth strategies to support your suppliers’ brand portfolio. Effectively ensure the brand’s short-term and long-term financial objectives are met.



Your entrepreneurial spirit will help identify white spaces in the Pro & Live Events category and work alongside the marketing as well as the sales team to implement programs to capitalize on those opportunities.

You’ll be accountable for the supplier relationship, being the voice of your market to all stakeholders and managing the product selection, pricing, channel, and marketing strategies through its lifecycle. This is an individual contributor role with plenty of opportunities for your continued learning and development. Responsibilities

Manage a portfolio of brands

Establish and maintain a relationship with the supplier

Serve as an advocate for the needs and expectations of our suppliers within the organization and as an advocate of the needs of the organization to our suppliers

Collaborate with the Marketing Department to develop marketing strategies, campaigns, promotions, dealer, and end-user communications

Responsible for providing the Sales Department with the necessary expertise and tools to sell: printed & electronic promotional material, product training, campaigns, and events

Serve as the brand ambassador and market expert in product applications, competitive landscape, and industry trends

Conduct the strategic, tactical, and coordination activities necessary to the brand’s success (as defined below) Qualifications

University Degree required, with some core marketing experience





Experience in the Pro & Live Events markets

Experience in the System AV market would be an asset

3 – 5 years of relevant work experience

Proficiency in MS Word, Excel, PowerPoint, JD Edwards & BI an asset

Strong presentation skills

Strong market research and analytical skills

Ability to take the initiative, think critically, be innovative, and solve problems

Team player

Excellent time management and organizational skills What We Do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, Moog, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today.

We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team! If you have these qualities and would like to join our team, we’d love to hear from you!

If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them. *SFM has been awarded Canada’s Best Managed Companies, an internationally recognized and leading business management award by Deloitte for five consecutive years running.

📌 Brand Manager- Pro & live Events (Dorval)
🏢 SFM
📍 Dorval