Director, Growth

About BX Studio BX Studio is a rapidly scaling digital agency working with enterprise brands including Reddit, Headspace, and Verifone, as well as growth-stage startups. We specialise in web design, development, SEO/AEO, and ongoing website optimisation. In the past year, we've grown from 40 to nearly 100 people, doubled our revenue, and won Webflow's 2025 Enterprise Partner of the Year award. The Role

As AI makes websites easier to build, the differentiator is no longer what gets built — it's how it performs. BX Studio has become a growth-focused agency, and this role sits at the centre of that shift.

We're looking for a Director, Growth to lead and scale our Analytics & CRO practice — the team responsible for revenue intelligence, measurement strategy, and on-site conversion optimisation across our client portfolio. You'll inherit a team of two, own hiring as the function grows, and be accountable for building a world-class growth practice within BX Studio.

This is a player-coach role. You'll set the vision, methodology, and standards for the practice while personally leading growth strategy for key accounts. You'll also carry commercial responsibility for the practice: shaping offerings, supporting new business, and expanding engagements with existing clients.

What You'll Do Lead the practice

Own the vision, roadmap, and methodology for BX Studio's Analytics & CRO practice

Manage, mentor, and develop a team of two strategists, with responsibility for hiring and scaling the function

Build repeatable frameworks, playbooks, and SOPs that make the practice scalable and consistently excellent

Define quality standards for measurement, experimentation, and reporting across all client work Drive client growth

Personally lead analytics and CRO strategy for key accounts, from measurement architecture to experimentation roadmaps

Turn data into clear, prioritised recommendations: what's happening, why it matters, and what to do next





Present insights and growth strategy to Marketing Managers, founders, and C-Suite stakeholders

Partner with design, development, SEO/AEO, and content teams to ensure everything we ship performs Grow the business

Own the commercial growth of the practice: shape service offerings, pricing, and packaging

Support new business through pitches, audits, and scoping

Identify and develop expansion opportunities within existing client engagements

Serve as BX Studio's senior voice on growth, measurement, and CRO — internally and with clients What We're Looking For

8+ years in digital analytics, CRO, growth strategy, or website optimisation, including experience leading teams or functions

Track record of building or scaling a practice, team, or discipline — ideally in an agency or consultancy setting

Deep expertise across measurement strategy, funnel and behavioural analysis, conversion optimisation, and experimentation

Strong client-facing presence, with confidence advising senior stakeholders and leading strategic engagements

Commercial instincts: comfortable scoping work, supporting pitches, and growing accounts

Ability to turn data into a clear story and a prioritised plan of action

Process-minded, with a record of building scalable ways of working A builder's mindset: energised by creating a function, not just running one Tools

You should be comfortable with tools such as:

GA4

Google Tag Manager

Looker Studio

Google Search Console

Hotjar or Microsoft Clarity

VWO, Optimizely, or similar testing tools

Webflow

Asana, Slack, GSuite

AI tools for analytics, reporting, research, or CRO workflows Bonus

Experience with B2B SaaS, cybersecurity, fintech, healthtech, or enterprise tech

Experience working alongside SEO/AEO teams

Experience with Webflow websites

Background in UX, digital strategy, growth marketing, or performance marketing

Experience with server-side tagging, attribution modelling, or revenue analytics

Background in landing page strategy, content strategy, or copywriting

📌 Director of Growth (Canada)
🏢 BX Studio
📍 Canada