About MyMagicHealer

MyMagicHealer is a fast-growing natural skin wellness brand helping people feel less stressed about flare-prone, irritated, and sensitive skin.

We sell primarily through Shopify, Amazon, and TikTok Shop and have built a solid customer community and creator-led acquisition engine. The role

We are looking for a commercially minded Ecommerce, CRO & Retention Manager to own the customer journey through website visit, purchase and repeat order.

This person will be responsible for Shopify performance, landing pages, conversion rate optimization, average order value, website merchandising, and email and SMS strategy.

This is not a traditional brand marketing or media-buying role. You will work closely with the Creative Strategist, Paid Media Manager, designers, developers, Customer Experience team, and email execution partners to ensure customers see the right message, arrive on the right page, purchase the right product, and continue buying over time. What you will own The customer journey from Meta ad click to repeat purchase

Shopify website performance

Landing-page strategy and execution

Conversion rate optimization

Average order value and merchandising

Email, SMS, and retention strategy Key responsibilities

Build and optimize funnels for Meta traffic

Match campaigns and creative angles with the right landing pages, offers, bundles, and products

Maintain strong message alignment between ads and the post-click experience

Test advertorials, listicles, creator pages, quizzes, comparison pages, product pages, and educational funnels





Identify funnel drop-off points and improve click-to-purchase conversion

Own the performance of the homepage, collection pages, product pages, landing pages, cart, and checkout

Improve mobile usability, navigation, product education, and merchandising

Manage the website optimization and development roadmap

Build and manage a structured CRO testing program

Use Shopify, GA4, Triple Whale, heatmaps, session recordings, surveys, reviews, and customer support insights

Create testing hypotheses, document results, and scale winning tests

Increase average order value through bundles, subscriptions, gifts, volume discounts, upsells, and cross-sells

Improve cart and post-purchase experiences

Own email and SMS strategy across acquisition, education, replenishment, win-back, subscription, loyalty, and retention

Review customer surveys, reviews, returns, support tickets, and community conversations

Turn customer insights into stronger offers, landing pages, messaging, and product education

Coordinate execution with designers, developers, agencies, freelancers, and internal teams How success will be measured

Shopify and landing-page conversion rates

Revenue per visitor

Average order value





Add-to-cart and checkout completion rates

Incremental revenue from CRO testing

Email and SMS revenue contribution

Repeat purchase rate

Customer lifetime value

Subscription conversion and retention

Margin impact of offers

Speed and quality of website execution What we are looking for

5+ years of experience in ecommerce growth, CRO, digital product optimization, or DTC marketing

Strong Shopify and paid-social funnel experience

Proven success improving conversion rate, average order value, revenue per visitor, or customer lifetime value

Strong understanding of direct-response marketing and customer psychology

Experience with landing pages, merchandising, bundles, subscriptions, upsells, and lifecycle marketing

Experience using analytics, attribution, heatmaps, session recordings, and A/B testing tools

Experience managing designers, developers, agencies, freelancers, or junior team members

Strong project management, communication, and attention to detail

Comfortable working in a fast-paced, founder-led growth environment Preferred experience

Skincare, beauty, wellness, supplements, consumer health, or another repeat-purchase category

Experience working with or scaling an eight-figure DTC brand

Experience with Shopify, Attentive, Triple Whale, GA4, heatmapping tools, and landing-page builders

Experience improving subscription adoption, replenishment, loyalty, or retention

Experience working in a compliance-conscious product category

📌 E-commerce CRO & Retention Manager (Canada)
🏢 MyMagicHealer
📍 Canada