GTM Marketing Lead — Product Marketing & Demand Generation Company: ZenduIT / GoFleet / GoZen Intelligence

Function: Marketing, GTM, Product Marketing, Demand Generation

Role Type: Senior Hands-on Builder

Location: Onsite / Hybrid (2 days remote) Build the GTM Motion for AI Fleet Intelligence

At ZenduIT / GoFleet, we are building GoZen Intelligence — an AI fleet intelligence platform helping fleets move beyond dashboards into actionable insights, coaching, recommendations, and measurable operational outcomes.

We are looking for a GTM Marketing Lead to help turn our product story into a repeatable commercial motion across direct sales and partner channels.

About the Role

This is a senior, hands-on GTM role focused on:

Product positioning

Demand generation

Sales enablement

Partner marketing

Proof-led storytelling

You will work closely with Sales, Product, Customer Success, and Leadership to convert customer pain points, product capabilities, and pilot results into:

Landing pages

Campaigns

Sales assets

Case studies

Partner materials

Pipeline-generating initiatives

This is not a brand-only or content-calendar role. We want someone who enjoys experimentation, AI-assisted execution, and solving real B2B GTM challenges.

Why This Role Matters

Fleet technology is evolving from tracking and dashboards to intelligence, action, coaching, and operational proof.

GoZen Intelligence is built around:

Provider-agnostic intelligence across devices and systems

Outcome-focused value like time savings, coaching completion, issue detection, and measurable business impact

Your role is to make that value clear, credible, and scalable.

What You Will Do

- Build the GoZen Intelligence Story

Create clear ICP-specific positioning and messaging for:

Safety managers

Operations leaders

Executives

Sales and channel partners

Translate complex capabilities into straightforward business outcomes.

2.

Turn Customer

Proof into Demand

Capture and convert customer success stories into:

Case studies

Landing pages

Demo scripts

Webinars

Sales decks

Outbound campaigns





We value proof-driven marketing over generic AI messaging.

3.

Run Demand Generation

Experiments

Design and test

Email campaigns

Paid messaging

Landing pages

Webinar themes

Lead magnets

A/B testing strategies

Focus on conversion, pipeline, and learning — not vanity metrics.

4.

Enable

Sales & Partners

Create practical sales and partner assets including:

Discovery questions

Demo narratives

ROI sheets

Objection handling

Partner kits

Co-branded campaigns The goal is to make the product easier to sell and scale.

- Use AI to Move Faster

We are looking for someone AI-native who actively uses AI for:

Research

Campaign creation

Sales enablement

Workflow automation

Content repurposing

Competitive analysis

Bring your own workflows, tools, and experimentation mindset.

What Success Looks Like in 90 Days

Within your first 90 days, we expect:

Clear ICP messaging

Proof-led landing pages

Sales-ready pilot assets

Tested outbound campaigns

Demo enablement assets

Partner demo kit v1

A/B testing cadence

Marketing performance tracking

Recommendations on scalable segments and campaigns

You May Be a Fit If You

Have experience in B2B SaaS, AI, fleet, IoT, logistics, telematics, or complex B2B technology

Can write strong copy and positioning

Understand both product marketing and demand generation

Work closely with sales and revenue teams

Think in experiments and measurable outcomes

Use AI daily to accelerate execution

Can simplify technical concepts for business buyers

Are comfortable building in ambiguity

Fleet experience is helpful but not mandatory.

What This Role Is Not

This is not





A pure content role An agency coordination role A brand-awareness-only position A low-accountability marketing role

This role is about building the commercial engine behind the product.

Experience We Value

Strong candidates may have experience in:

Product marketing

Demand generation

Revenue marketing

GTM strategy

Sales enablement

Partner marketing

B2B SaaS launches

AI-assisted marketing workflows

CRM and marketing automation

Analytics and attribution

How We Evaluate Candidates

We value demonstrated capability over titles.

We look for people who can:

Build from ambiguity

Write clearly

Use AI practically

Work close to revenue

Create assets sales actually use

Move fast while maintaining quality

Explain complex ideas simply

Candidates may complete a short practical GTM exercise during the process.

Why Join Now

This is an opportunity to help shape the GTM motion for an emerging AI fleet intelligence platform during a major shift in fleet technology.

You will help define how GoZen Intelligence is positioned, proven, sold, and scaled.

If you enjoy connecting product, AI, customers, sales, proof, and revenue into one GTM system — this role is for you. Benefits

Compensation Range (GTA Benchmark)

2–4 years: CAD 80K–105K

5–7 years: CAD 110K–145K+

Compensation will depend on experience, SaaS/GTM exposure, AI expertise, and demonstrated capability.

How We Evaluate Candidates

We value demonstrated capability over titles.

We look for people who can:

Build from ambiguity

Write clearly

Use AI practically

Work close to revenue

Create assets sales actually use

Move fast while maintaining quality

Explain complex ideas simply

Candidates may complete a short practical GTM exercise during the process.

AI & Diversity Statement

At ZenduIT / GoFleet, we believe AI should empower people, not replace curiosity, creativity, and collaboration. We value diverse perspectives, inclusive thinking, and practical problem-solvers from all backgrounds.

We are proud to be an equal opportunity employer committed to building an inclusive workplace for everyone.

📌 GTM Marketing Lead — Product Marketing & Demand Generation (Mississauga)
🏢 GoFleet
📍 Mississauga