Help Build Safer Backcountry Communities Across Canada

State of the Snowpack (SOTS) is a community-based framework that empowers mountain communities to host their own free avalanche awareness events. Through local volunteers, avalanche professionals, and strong community partnerships, SOTS helps connect people with trusted local knowledge, strengthen avalanche awareness, and make winter backcountry recreation safer.

SOTS is seeking a creative, organized, and motivated Marketing & Communications Coordinator to join our team for the 2026–27 winter season. This is an exciting opportunity for a post-secondary student interested in marketing, communications, public relations, digital media, or business to gain meaningful, hands-on experience while contributing to a growing national non-profit focused on public education and public safety.

Working closely with the Director of Operations, you'll lead SOTS' seasonal marketing and communications efforts—developing campaigns, telling inspiring community stories, and helping increase participation, sponsorship value, fundraising success, and organizational awareness across Canada.

Position Details

Position: Marketing & Communications Coordinator (Student Position)

Term: Seasonal (September – May)

Hours: Part-Time (Approximately 15 hours per week - flexible)

Location: Remote (Western Canada preferred)

Compensation: $22.00–$25.00/hour, depending on qualifications and experience.

Funding: This position is expected to be supported through the Venture for Canada Internship Program. Employment is contingent upon grant approval, and applicants must meet the eligibility requirements of the program.

About the Role

This is much more than a social media position. The successful candidate will take ownership of SOTS' annual marketing and communications strategy, creating campaigns that educate, inspire, and engage mountain communities across Canada.

From promoting local avalanche awareness events to leading the marketing campaign for the annual Polaris Snowmobile Raffle, you'll help communicate the impact of SOTS while gaining real-world experience managing integrated marketing campaigns with measurable results.

Primary ResponsibilitiesMarketing Strategy & Campaign Planning

Develop and maintain the annual SOTS Marketing & Communications Plan.

Create and manage the seasonal content calendar (September–May).

Plan and execute integrated marketing campaigns supporting:

Community events

Fundraising initiatives

Sponsorship announcements

Volunteer recruitment

Organizational milestones





Collaborate with the Director of Operations to develop communication strategies that increase awareness, attendance, sponsorship value, fundraising success, and community engagement.

Recommend new marketing opportunities and creative ideas that support organizational growth.

Content Creation & Storytelling

Write engaging content for

Blog articles

Website updates

Email newsletters

Social media

Event promotions

Sponsor recognition

Tell the stories of SOTS communities, volunteers, avalanche professionals, sponsors, and partners.

Create educational and impact-focused content aligned with the SOTS brand.

Repurpose livestream presentations into engaging digital content.

Build a growing library of stories, photos, videos, and testimonials showcasing SOTS' impact.

Graphic Design & Digital Media

Design graphics, posters, presentations, and promotional materials using Canva.

Create fundraising materials and sponsor recognition graphics.

Edit short-form videos and reels for social media.

Maintain SOTS' digital photo and media library.

Website & Email Marketing

Maintain and update the SOTS website using Squarespace.

Publish blog posts and update event pages.

Build and manage email marketing campaigns and newsletters.

Ensure consistent messaging and branding across all digital platforms.

Social Media & Digital Marketing

Plan, schedule, and publish content across Facebook, Instagram, and LinkedIn.

Create and manage Facebook Events.

Monitor audience engagement and community interaction.

Develop and manage Meta advertising campaigns.

Assist with Google Ads campaigns.

Monitor campaign performance and recommend improvements using analytics.

Polaris Snowmobile Raffle

Marketing The Polaris Snowmobile Raffle is one of SOTS' largest annual fundraising initiatives and an important source of funding that helps support avalanche awareness programming across Canada. The successful candidate will play a key role in planning and delivering the annual raffle marketing campaign by:

Developing the annual raffle marketing strategy.

Creating a detailed campaign timeline.

Designing promotional graphics and videos.

Writing social media, website,



and email content.

Developing Meta and Google advertising campaigns.

Coordinating messaging across all communication channels.

Tracking campaign performance and marketing analytics.

Assisting with sponsor recognition and post-campaign reporting.

Recommending improvements based on campaign results.

Marketing Analytics

Track website traffic, newsletter performance, social media engagement, and advertising performance.

Prepare monthly marketing reports.

Monitor key performance indicators and identify opportunities for improvement.

Assist with annual impact reporting and sponsor reporting.

Required Qualifications The ideal candidate is:

Currently enrolled in a Canadian university or college.

Studying Marketing, Communications, Public Relations, Digital Media, Business, Journalism, or a related field.

An exceptional writer and storyteller.

Highly organized with excellent project management and time management skills.

Detail-oriented and capable of managing multiple projects and deadlines simultaneously.

Self-motivated and comfortable working independently in a remote environment.

Passionate about community engagement and purpose-driven communications.

Technical

Skills

Applicants should have experience using:

Canva

Google Workspace (Docs, Sheets, Drive, Calendar and Gmail)

Squarespace

Meta Business Suite

Meta Ads Manager

Google Ads

Facebook, Instagram and LinkedIn

Email marketing platforms (Mailchimp or similar)

The following are considered strong assets:

Google Analytics

Basic video editing (CapCut, Adobe Express or similar)

Experience planning and managing digital advertising campaigns

Experience interpreting marketing analytics and campaign performance An interest in skiing, snowboarding, snowmobiling, mountain culture, outdoor recreation, or public safety is considered a strong asset, but is not required.

What You'll Gain

This position offers an prospect to build an impressive professional portfolio while making a meaningful impact. You'll gain hands-on experience:

Developing a national nonprofit's annual marketing strategy.

Managing integrated marketing campaigns.

Planning and executing digital advertising campaigns.

Website management.

Email marketing.

Content creation and storytelling.

Marketing analytics and reporting.

Fundraising campaign marketing.

Working alongside industry-leading avalanche professionals and outdoor brands.

Contributing to a national organization dedicated to public education and public safety.

📌 Marketing & Communications Coordinator (Student Position) (Nelson)
🏢 The State of the Snowpack Public Safety Society
📍 Nelson