Help Build the Future of New-Home Buying

99 Keys is building an AI-driven marketplace that is changing how people search for, compare, and purchase brand-new homes.The traditional new-home buying experience is fragmented. Buyers often receive outdated PDFs, incomplete information, and inconsistent follow-up. We are building a modern marketplace that combines real-time project information, intelligent property matching, CRM technology, automation, and personalized sales guidance.Our goal is to make finding and purchasing a brand-current home easier, faster, and more transparent.

We are looking for an experienced Sales Executive who is exceptional at speaking with customers, building relationships, understanding buyer needs, and converting opportunities into sales.

The Opportunity

This is a sales position for someone who knows how to connect with people, lead a robust discovery conversation, create trust, handle objections, and follow up until a decision is made.You will work with prospective buyers who have expressed interest in new-home projects. You will qualify their needs, recommend suitable communities, provide project information, coordinate appointments and events, manage your pipeline, and guide buyers from their initial inquiry through to purchase.You will also help us improve our marketplace, technology, sales processes, and customer experience by sharing what you learn from buyers. This is an opportunity to join an early-stage company, earn significant performance-based compensation, and help shape how a new category of real estate technology is built.

What You’ll DoSell Brand-New Homes

- Speak with prospective buyers by phone, email, SMS, video, live chat, and in person
- Respond quickly to new buyer inquiries
- Conduct detailed discovery conversations
- Understand each buyer’s budget, preferred locations, home type, timeline, financing position, lifestyle, and purchasing goals
- Recommend suitable new-home projects and communities
- Explain pricing, floor plans, incentives, deposit structures, occupancy dates, and purchasing processes
- Create excitement and confidence around suitable opportunities
- Book consultations, project presentations, sales-centre visits, and property tours
- Handle questions, concerns, and objections professionally
- Guide qualified buyers toward reservation and purchase
- Re-engage previous leads and identify new sales opportunities
- Maintain consistent follow-up throughout the buyer’s decision-making process

Own the Sales Pipeline

- Take ownership of assigned leads from initial inquiry through to purchase
- Manage all leads, opportunities, tasks, and follow-ups in the CRM
- Maintain accurate notes, lead stages, buyer preferences, appointment details, and next steps
- Ensure every active opportunity has a explicit status and follow-up plan
- Prioritize buyers based on readiness, engagement, and purchasing potential
- Maintain a clean and accurate sales pipeline
- Track your activity, appointments, conversions, sales volume, and revenue
- Consistently meet or exceed sales and performance targets

Provide Project and Inventory Information

- Match buyers with appropriate projects and available inventory
- Send floor plans, pricing, incentives, brochures, deposit structures, and project information
- Help maintain accurate information within our new-home marketplace and inventory database
- Review builder updates, new releases, pricing changes, and availability
- Identify missing or outdated project information
- Work with Operations to ensure buyers and the sales team have current information

Support Events and Project Launches

- Participate in new-home launches, buyer seminars, webinars, open houses, and VIP events
- Contact buyers to promote relevant projects and upcoming events
- Manage invitations, confirmations,



reminders, and follow-up
- Speak with attendees, understand their needs, and identify sales opportunities
- Represent 99 Keys professionally at company, builder, and industry events

Help Build the Company

- Work directly with company leadership, Marketing, Operations, Product, and Technology
- Share buyer feedback, objections, project demand, and market insights
- Help improve sales scripts, qualification questions, follow-up sequences, and customer journeys
- Test new CRM features, AI tools, automations, and marketplace functionality
- Identify opportunities to improve how buyers search for and purchase new homes
- Contribute ideas rather than simply completing assigned tasks
- Participate in coaching, call reviews, sales meetings, and performance reviews

What We’re Looking For We are looking for a proven salesperson, not simply someone with real estate experience. The successful candidate will have:

- At least three years of sales experience
- A demonstrated record of meeting or exceeding sales targets
- Exceptional phone communication skills
- The ability to build rapport and trust quickly
- Strong discovery, questioning, and active-listening skills
- Confidence leading sales conversations
- Experience handling objections and following up with undecided customers
- Strong closing ability
- Experience managing a sales pipeline
- Experience using a CRM to track leads, conversations, tasks, and opportunities
- Excellent written communication
- Strong organization, prioritization, and time management
- High attention to detail
- The ability to manage a high volume of buyer conversations
- A competitive, resilient, and results-oriented mindset
- The ability to learn new products, technology, and market information quickly
- Comfort working in a fast-moving startup environment
- The initiative to identify problems and recommend improvements
- Accountability for individual performance and results

Sales Experience We Value Experience in any of the following industries may be relevant:

- New-home or pre-construction real estate
- Residential real estate
- Automotive sales
- Mortgage or financial services
- Insurance
- Telecommunications
- Technology or software sales
- Luxury retail
- Hospitality or membership sales
- Other consultative, high-value sales environments

New-home experience is an asset, but it is not required. We can teach someone about projects, builders, floor plans, deposit structures, and our technology. We are specifically looking for someone who already knows how to communicate, influence, follow up, and sell. You May Be a Robust Fit If

- People naturally trust you when they speak with you
- You are confident and persuasive without being aggressive
- You know how to ask questions that uncover the real reason someone may or may not purchase
- You are comfortable speaking with customers throughout the day
- You enjoy helping people make significant purchasing decisions
- You follow up consistently and professionally
- You do not give up after one unanswered call or email
- You take ownership of your pipeline
- You are motivated by commissions, bonuses, and measurable results
- You want your performance to determine your income
- You enjoy technology and are interested in AI
- You want to help build a company rather than simply work within an established system
- You are comfortable with change, experimentation, and continuous improvement




- You want the chance to grow into a senior sales, team leadership, or management position

How Success Will Be Measured Performance will be evaluated based on:

- Response time to new inquiries
- Number and quality of buyer conversations
- Lead contact rate
- Qualification rate
- Consultations and appointments booked
- Appointment attendance rate
- Buyer engagement
- Follow-up consistency
- Lead-to-reservation conversion
- Lead-to-sale conversion
- Sales volume and revenue generated
- CRM accuracy and pipeline management
- Customer experience
- Contribution to sales-process improvements
- Continuous improvement in sales performance

Compensation

- Guaranteed base salary of $50,000
- Uncapped commissions
- Performance-based bonuses
- Total annual earning potential of $100,000–$150,000+ for strong performers
- Additional earning potential for consistently exceeding sales and revenue targets

There is no fixed ceiling on commissions. Total compensation will depend on individual sales performance, conversion results, revenue generated, and overall contribution.

What We Offer

- Qualified inbound buyer opportunities
- Uncapped earning potential
- Comprehensive new-home and project training
- Ongoing sales coaching and call reviews
- Modern CRM, automation, data, and AI tools
- Access to new-home projects and builder opportunities
- Participation in project launches, seminars, webinars, and sales events
- Direct access to company leadership
- The opportunity to influence the product and customer experience
- Career growth into senior sales, team leadership, and management
- Flexible vacation policy
- A fast-growing startup environment where strong performance and ideas are recognized

Our ValuesWe Take Ownership We take responsibility for our leads, customers, tasks, decisions, and results.

We Continuously Improve

We use data, technology, coaching, and customer feedback to improve how we work.

We Work Together

We believe collaboration, accountability, and shared goals create stronger results.

We Value Transparency

We communicate honestly, measure performance, provide direct feedback, and address problems openly.

We Put the Customer First

Buying a home is one of the most important decisions a person will make. We provide buyers with accurate information, honest guidance, and a professional experience.

Application Process

Applicants should submit a résumé outlining their sales experience, performance history, CRM experience, and customer-facing responsibilities.Selected candidates will complete:

- An initial telephone interview
- A mock buyer discovery call
- An objection-handling exercise
- A sales role-play
- A discussion about previous sales targets, KPIs, and results

We will assess phone presence, confidence, rapport building, active listening, discovery skills, objection handling, follow-up ability, closing ability, CRM discipline, coachability, and overall sales judgment. 99 Keys, Inc. is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic. Job Type: Full-time

Pay: $50,000.00-$150,000.00 per year

Application question(s)

- A new lead has just been assigned to you. Using the information below, write:

A follow-up email (100–150 words) An SMS (under 160 characters)

Your objective is to start a conversation and book a consultation.

- A new lead doesn't answer your first phone call. What would you do over the next 7 days?

Education:
- Secondary School (preferred)

Experience:
- Hubspot, Follow Up Boss, or Sales Force: 3 years (required)
- making phone calls: 3 years (required)

Work Location: In person

📌 Sales Executive – New Homes Marketplace (Toronto)
🏢 The RE Agency
📍 Toronto